{"id":10507,"date":"2009-12-10T14:50:00","date_gmt":"2009-12-10T14:50:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=10507"},"modified":"2021-02-15T23:35:01","modified_gmt":"2021-02-15T23:35:01","slug":"audience-demographic-research-review","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/audience-demographic-research-review\/","title":{"rendered":"Audience Demographic Research Review"},"content":{"rendered":"\n<p>In early 2009, the League asked McKinsey &amp; Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League\u2019s new Audience Demographic Research Review contains their report.<\/p>\n\n\n\n<p>Made publicly available on December 10, 2009, the Audience Demographic Research Review confirms the findings of the National Endowment for the Arts 2008 Survey of Public Participation in the Arts, while providing new details about behavior within and across generations.<\/p>\n\n\n\n<p>To read the League\u2019s&nbsp;<em>Audience Demographic Research Review<\/em>, please click&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Audience_Demographic_Review.pdf\" target=\"_blank\">here<\/a><\/strong> (PDF).<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>To read the NEA\u2019s Survey of Public Participation in the Arts, please&nbsp; click&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/2008_NEA_SPPA.pdf\" target=\"_blank\">here<\/a><\/strong> (PDF)<\/li><li>To read the League\u2019s comprehensive memo highlighting the findings of both studies, please click&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/NEA_memo.pdf\" target=\"_blank\">here<\/a><\/strong> (PDF)<\/li><\/ul>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In early 2009, the League asked McKinsey &#038; Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League\u2019s new Audience Demographic Research Review contains their report.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-10507","post","type-post","status-publish","format-standard","hentry","category-learn","format-report","learning-type-resources-data-research","topic-audience-engagement","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Demographic Research Review - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Demographic Research Review - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"In early 2009, the League asked McKinsey &amp; Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League\u2019s new Audience Demographic Research Review contains their report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/\" \/>\n<meta property=\"og:site_name\" content=\"americanorchestras.org\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/orchleague\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-10T14:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-15T23:35:01+00:00\" \/>\n<meta name=\"author\" content=\"Ian Dennis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orchleague\" \/>\n<meta name=\"twitter:site\" content=\"@orchleague\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Dennis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/\"},\"author\":{\"name\":\"Ian Dennis\",\"@id\":\"https:\/\/americanorchestras.org\/#\/schema\/person\/6f5a41fead673aee12f1fcd464905a37\"},\"headline\":\"Audience Demographic Research Review\",\"datePublished\":\"2009-12-10T14:50:00+00:00\",\"dateModified\":\"2021-02-15T23:35:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/\"},\"wordCount\":136,\"commentCount\":0,\"articleSection\":[\"Learn\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/\",\"url\":\"https:\/\/americanorchestras.org\/audience-demographic-research-review\/\",\"name\":\"Audience Demographic Research Review - 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