{"id":10548,"date":"2015-12-10T15:43:00","date_gmt":"2015-12-10T15:43:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=10548"},"modified":"2021-06-30T20:57:23","modified_gmt":"2021-06-30T20:57:23","slug":"reimagining-the-orchestra-subscription-model","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/reimagining-the-orchestra-subscription-model\/","title":{"rendered":"Reimagining the Orchestra Subscription Model"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/ReimaginingOrchestrSubscriptionModel2015.png\" alt=\"\" class=\"wp-image-10594\" width=\"228\" height=\"303\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/ReimaginingOrchestrSubscriptionModel2015.png 180w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/ReimaginingOrchestrSubscriptionModel2015-150x200.png 150w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/figure><\/div>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>A study by Oliver Wyman, commissioned by the League of American Orchestras<\/strong><\/h6>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cCustomized subscriptions are prospering because the dynamics of choice have shifted in their favor. Customers today want flexibility, personalization, and relationships with vendors. Because of that, choose-your-own options could become one third of all subscriptions by 2017.\u201d<\/em><\/p><cite>Namita Desai, author of the study and Consultant, Oliver Wyman<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">For Quick Access<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>(Member-Only Content)<\/strong> <strong><a href=\"https:\/\/americanorchestras.org\/member-only-content-download-reimagining-the-orchestra-subscription-model\/\">To download a PDF of the study, click here<\/a><\/strong>. Find an executive summary on page 5 and guidelines for implementing the recommendations on page 38.<\/li><li>To download an&nbsp;<strong>interactive version of the report optimized for iOS<\/strong>&nbsp;devices visit&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/us\/app\/id997069338?mt=8&amp;ign-mpt=uo%3D6\" target=\"_blank\"><strong><em>Oliver Wyman Ideas<\/em>&nbsp;here in the Apple Store<\/strong><\/a>.&nbsp;Using an iPad or iPhone, you can easily navigate between chapters and interact with key graphics.<\/li><li><strong>(Member-Only Content)<\/strong> <strong>\u201c<a href=\"https:\/\/americanorchestras.org\/member-only-content-watch-the-reimagining-the-orchestra-subscription-model-webinar\/\">Reimagining the Orchestra Subscription Model<\/a>\u201d webinar&nbsp;presented by study author Namita Desai now available for viewing.<\/strong><\/li><li>To download an&nbsp;<strong>article from&nbsp;<em>Symphony<\/em>&nbsp;magazine<\/strong>, which&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/ReimaginingtheOrchestraSubscriptionModelSymph.pdf\" target=\"_blank\">summarizes the study, click here<\/a><\/strong> (PDF).<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">About the Study<\/h4>\n\n\n\n<p>The study is based on the largest sales data set from orchestras to date and is the first industry-wide, longitudinal study of ten years of data to focus on revenues and sales trends. The League is grateful to the global consultancy Oliver Wyman for the pro bono time, resources, and expertise it devoted to this initiative as well as the orchestras that provided data for the study (page 43) and the working group (page 40) that guided the research.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Email&nbsp;<a href=\"mailto:member@americanorchestras.org\"><strong>member@americanorchestras.org<\/strong><\/a>&nbsp;with questions. Thanks for your interest in this important work.<\/p>\n\n\n\n<p>For more information about audience engagement trends, see the&nbsp;<strong><a href=\"https:\/\/americanorchestras.org\/audience-growth-initiative\/\">Audience Growth Initiative<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>The League of American Orchestras is grateful to <strong><a href=\"https:\/\/www.oliverwyman.com\/content\/oliver-wyman\/ow-v2\/en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Oliver Wyman<\/a><\/strong> for their donation of time, resources, and expertise. <\/em><\/p>\n\n\n\n<p><em>Additional funding is provided by generous grants from <strong><a href=\"https:\/\/mellon.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Andrew W. Mellon Foundation<\/a><\/strong>, the <strong><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Endowment for the Arts<\/a><\/strong>, and by public funds from <em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\">New York City Department of Cultural Affairs<\/a><\/strong><\/em> in partnership with the <em>City Council<\/em>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-light-background-color has-gray-dark-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www.oliverwyman.com\/content\/oliver-wyman\/ow-v2\/en.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"44\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/ow-logo-black-1.png\" alt=\"\" class=\"wp-image-19218\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/ow-logo-black-1.png 500w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/ow-logo-black-1-300x26.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/mellon.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"349\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1.png\" alt=\"\" class=\"wp-image-19187\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1.png 800w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1-300x131.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1-768x335.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png\" alt=\"\" class=\"wp-image-19190\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-300x150.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-768x384.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"37\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/dclaLogo_color_2.png\" alt=\"\" class=\"wp-image-19210\"\/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Banner: Dallas Symphony, A Musicians View. Photo: Sylvia Elzafon<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The study is based on the largest sales data set from orchestras to date and is the first industry-wide, longitudinal study of ten years of data to focus on revenues and sales trends.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":10638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-10548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-case-study","learning-type-resources-data-research","topic-audience-engagement","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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