{"id":11353,"date":"2020-12-17T02:48:05","date_gmt":"2020-12-17T02:48:05","guid":{"rendered":"https:\/\/americanorchestras.org\/?page_id=11353"},"modified":"2025-09-26T18:04:59","modified_gmt":"2025-09-26T18:04:59","slug":"marketing-communications","status":"publish","type":"page","link":"https:\/\/americanorchestras.org\/learn\/marketing-communications\/","title":{"rendered":"Marketing and Communications"},"content":{"rendered":"\n

In addition to the audience engagement and other resources that you’ll find on this page, the League offers a constituency group for marketing professionals in orchestras in Groups 1-2 and another for professionals in Groups 3-8. These groups meet at the National Conference and throughout the year. They also have dedicated online discussion forums, one for professionals in Groups 1-2<\/a><\/strong> and the other for professionals in Groups 3-8<\/a><\/strong>. If you are a marketing professional with a League member orchestra, make sure you have access to your constituency group and the online discussions by contacting member@americanorchestras.org<\/strong><\/a> and ensuring that you are listed in our database.<\/p>\n\n\n

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\n \n Audience Engagement: Research from The Wallace Foundation Read article<\/span>\n \n \"\"\n\n <\/a>\n <\/div>\n \n
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\n Audience Engagement<\/span>\n <\/p>\n\n \n \n \n \n

Audience Engagement: Research from The Wallace Foundation<\/a><\/h3>\n \n
\n Building Audiences and Reimagining the Future of the Arts The Wallace Foundation supports audience-building efforts by arts organizations, including orchestras, and commissions research to understand what works, what doesn\u2019t, and why. Learn more about Wallace\u2019s Building Audiences for Sustainability initiative. The Wallace Foundation\u2019s newest series, Reimagining the Future of the Arts brings together leading experts in the field …\n <\/div>\n\n \n Audience Engagement: Research from The Wallace Foundation<\/span> READ MORE\n <\/a>\n \n <\/div>\n <\/div>\n \n \n \n
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\n Audience Engagement<\/span>\n <\/p>\n\n \n \n \n \n

WolfBrown Audience Outlook Monitor<\/a><\/h3>\n \n
\n The League partners with WolfBrown to provide critical, evidence-based insights into the shifting attitudes and behaviors defining audiences today.\n <\/div>\n\n \n \n<\/svg>\n \n <\/div>\n <\/div>\n \n \n \n
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\n Learn<\/span>\n \n Marketing & Communications<\/span> \n <\/p>\n\n \n

December 10, 2015\n <\/p>\n \n \n \n

Reimagining the Orchestra Subscription Model<\/a><\/h3>\n \n
\n The study is based on the largest sales data set from orchestras to date and is the first industry-wide, longitudinal study of ten years of data to focus on revenues and sales trends.\n <\/div>\n\n \n \n<\/svg>\n \n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\n<\/div>\n\n
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Audience Engagement<\/h2>\n <\/div>\n <\/div>\n
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