{"id":12071,"date":"2014-06-05T18:28:00","date_gmt":"2014-06-05T18:28:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=12071"},"modified":"2022-08-08T14:53:13","modified_gmt":"2022-08-08T14:53:13","slug":"conference-2014-highlights","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/conference-2014-highlights\/","title":{"rendered":"Conference 2014: Highlights"},"content":{"rendered":"\n<p>This year, close to 1,000 orchestra professionals, volunteers and business partners gathered in Seattle for the League&#8217;s 2014 National Conference. Here are some of the highlights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"openingsession\"><a name=\"#openingsession\"><\/a>Opening Session with Claire Chase<\/h3>\n\n\n\n<p>Welcome from Jesse Rosen, president and CEO, League of American Orchestras; Simon Woods, executive director, Seattle Symphony<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome from Jesse Rosen, Presentation of Gold Baton (Opening Session)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/k64vtd5RlLI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Presentation of Gold Baton Award to Wayne Brown<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Performance by Seattle Youth Symphony Orchestra<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Performance by Seattle Youth Symphony Orchestra (Opening Session)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AYFT2KAGqs0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Stephen Rodgers Radcliffe<\/strong>, conductor<\/p><p><strong>Aaron Jay Kernis<\/strong>:<\/p><p>Dreamsongs For Cello and Orchestra<\/p><p>II Kora Song<br>Joshua Roman, cello soloist<\/p><p><strong>Richard Wagner<\/strong>:<\/p><p>Dawn and Siegfried\u2019s Rhine Journey from G\u00f6tterd\u00e4mmerung<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">&#8220;Cello Multitracks&#8221; (2010) by Gabriel Prokofiev (excerpts)<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Cello Multitracks&quot; (2010) by Gabriel Prokofiev (excerpts) (Opening Session)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ud2xFpg8A_s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Joshua Roman. cello Gabriel Prokofiev, DJ &#8220;Cello Multitracks&#8221; is a dance suite for cello nonet; originally conceptualized as a multi-track work to be recorded by just one cellist. The four contrasting movements continue Gabriel\u2019s interest in taking influences from both electronic dance music and older, more traditional classical forms. Recorded using a range of performance techniques which often forego conventional classical requirements, combined with the multi-track effect of eight of the parts recorded by Peter Gregson on the same instrument, a unique sound world is created: an impossible ensemble; acoustic yet also &#8220;post-electronica.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Keynote address by Claire Chase (<a href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/ClaireChaseKeynote.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Transcript PDF<\/a>)<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Keynote Address by Claire Chase (Opening Session)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BT9tCWzRUlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Claire Chase, the flutist, cultural activist, founder of the International Contemporary Ensemble and 2012 MacArthur Fellow, gives the keynote address this year, sharing her unique perspective on rule-breaking new models that catalyze creativity and nimbleness in new organizational and artistic practices. With Edgard Varese\u2019s 1936 statement that \u201cmusic, which should pulsate with life, needs new means of expression\u201d as a springboard, Chase imagines a 21st century musical ecosystem with invention as its engine and change as its guide. She will start her address with a performance of Varese\u2019s groundbreaking 1936 flute solo, Density 21.5.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-dark-color has-blue-light-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">BMI and DCM, Inc. generously co-sponsored the Opening Session.<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"205\" height=\"130\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/BMIlogo.png\" alt=\"Broadcast Music, Inc.\" class=\"wp-image-12094\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/www.bmi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Broadcast Music, Inc<\/strong>.<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/dcmlogo-1024x372.jpg\" alt=\"\" class=\"wp-image-12095\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/dcmlogo-1024x372.jpg 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/dcmlogo-300x109.jpg 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/dcmlogo-768x279.jpg 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/dcmlogo-1536x558.jpg 1536w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/dcmlogo-2048x744.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.dcmtm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DCM<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"preconference\"><a name=\"#preconference\"><\/a>Pre-Conference Sessions<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120710\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Concert Formats, Revisited<\/h2><div id=\"ac-120710\" class=\"c-accordion__content\">\n<p>Musical tastes are constantly changing, as are the ways audiences prefer to experience concerts. Join us to take stock of the array of concert format experiments underway at orchestras today \u2013 and what it means to assess the impact of these programs. We\u2019ll explore the role of capturing audience feedback in an artistically driven organization, and delve into assessment methods currently in use by orchestras that are leading the way.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Concert-Formats-Revisited-Presentation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the PowerPoint presentation for this seminar (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Alan S. Brown, principal, WolfBrown; Howard Herring, president and CEO, New World Symphony<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120711\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Getting More Out of Individual Giving<\/h2><div id=\"ac-120711\" class=\"c-accordion__content\">\n<p>Fundraising today is challenging as ever. And while we have seen a shrinking base among institutional and corporate giving for cultural organizations, the good news is that there is real opportunity for growth in individual giving. Organizations that are able to make the essential transition from institutional to individual giving will do well. This session will unpack some very concrete best practices in growing your individual base.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Is-Your-Orchestra-Ready-for-a-Major-Gifts-Program.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the PowerPoint presentation for this seminar (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Michelle Hamilton, Vice President for Development, Charlotte Symphony Orchestra; Stacy Wilson Margolis, vice president for development, League of American Orchestras; Amanda Sauer, Executive Director, Tallahassee Symphony Orchestra<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120712\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Reaching Your Board&#8217;s Full Potential<\/h2><div id=\"ac-120712\" class=\"c-accordion__content\">\n<p>Successful organizations are built on a strong governance foundation. It\u2019s easy to get lost in the weeds, resulting in inertia. By focusing on what\u2019s truly important \u2013 a board\u2019s fiduciary, strategic, and generative work \u2013 your board members can take their governing and the orchestra to the next level.<\/p>\n\n\n\n<p>Join us for this half-day seminar, roll up your sleeves, and learn from organizations that are excelling in governance effectiveness.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Presentation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the PowerPoint presentation for this seminar (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Susan S. Meier, senior governance consultant, BoardSource<\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"thursday910\"><a name=\"#thursday910\"><\/a>Thursday Sessions, 9:00am-10:15am<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120713\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Acting Up: Urgent Civic Priorities (Video)<\/h2><div id=\"ac-120713\" class=\"c-accordion__content\">\n<p>Unlock your orchestra\u2019s untapped potential to address the most pressing civic challenges and opportunities in your community. Explore how organizations like yours are finding the resources and courage to use the power of music to respond to public priorities like homelessness, hunger, our returning vets, and other issues that matter so much.<\/p>\n\n\n\n<p>You will learn: 1) the steps needed to identify your community\u2019s needs that can be served by your orchestra\u2019s unique capacity;&nbsp; 2) real-time examples of orchestras delivering relevant civic impact; 3) recommendations for framing a discussion within your orchestra that can lead to action.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Acting Up: Urgent Civic Priorities\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VeBsWCEa2uo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Warren W. Hyer, executive director, Central Ohio Symphony; Sandra Jackson-Dumont, Kayla Skinner deputy director for education &amp; public programs, adjunct curator, Seattle Art Museum; Frederick P. and Sandra P. Rose chairman of education, Metropolitan Museum of Art; Sarah Johnson, director, Weill Music Institute at Carnegie Hall<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120714\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Check This Out: Artistic, Education, and Technology Innovations<\/h2><div id=\"ac-120714\" class=\"c-accordion__content\">\n<p>Check This Out is a fast-paced opportunity for those attending conference to get a quick snapshot of exciting work happening in a number of organizations. Each presentation will be approximately 6 to 8 minutes in length, allowing for several different presentations in a short time-frame. This session will introduce work in the areas of artistic and education projects as well as technology which have potential for replication and learning by the field at large. The goal of this session is to shine a light on innovative projects and ideas which are&nbsp;<strong>applicable<\/strong>&nbsp;and\/or&nbsp;<strong>replicable<\/strong>&nbsp;for other organizations.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Presenters &amp; Projects:<\/h6>\n\n\n\n<p>Jim Hirsch, executive director,&nbsp;<strong>Chicago Sinfonietta<\/strong>,&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Chicago-Sinfonietta.pdf\" target=\"_blank\">How \u201cBlue Ocean\u201d programming grew single ticket sales by 30% in one year<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Anthony Spain, music director,&nbsp;<strong>Northwest Symphony Orchestra<\/strong>,&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Northwest-Symphony-Orchestra.pptx\" target=\"_blank\">Connecting to your community through the music of local composers<\/a><\/strong><\/em> (Powerpoint Presentation) <\/p>\n\n\n\n<p>Jeri Lynne Johnson, founder and music director,&nbsp;<strong>Black Pearl Chamber Orchestra<\/strong>,&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Black-Pearl-Chamber-Orchestra.pdf\" target=\"_blank\">Citywide Side by Side Program<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Cindi Hubbard, Arts Management Consulting,<strong> EarShot<\/strong>:&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/EarShot.pdf\" target=\"_blank\">New Music Readings and Composer-Development Projects<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Natalia Staneva, executive director,&nbsp;<strong>New West Symphony<\/strong>,&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/New-West-Symphony.pdf\" target=\"_blank\">SymphoNet Young Artists Competition&nbsp;in collaboration with iCadenza<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Carl P. Giegold and Dawn R. Schuette, partners,&nbsp;<strong>Threshold Acoustics LLC<\/strong>,&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Threshold-Acoustics.pdf\" target=\"_blank\">Supporting Diverse Programming<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Robert Zimmermann, CEO,&nbsp;<strong>Berlin Phil Media GmbH<\/strong>,&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Berliner-Philharmoniker.pdf\" target=\"_blank\">Digital Concert Hall<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Check-This-Out1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read descriptions of projects (PDF)<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120715\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Looking Forward &#8211; Acting Now<\/h2><div id=\"ac-120715\" class=\"c-accordion__content\">\n<p>Longitudinal data from ten large orchestras in the Patron Growth Initiative revealed that just 10% of households accounted for almost 80% of patron-generated revenue over the seven-year FY05-11 period\u2014and the 65+ age segment accounted for two-thirds of that revenue. These sobering statistics are compounded by rapidly shifting buying patterns and the potential reality of a post-fixed subscription (and more transactional) orchestra world.<\/p>\n\n\n\n<p>This session will examine trends in subscription migration, single ticket sales, and donations by generational age cohorts and begin to project revenue replacement needs in the coming years. We\u2019ll then tap into a panel for marketing, development, and artistic perspectives on the implications of this changing revenue picture, and discuss actions orchestras are and should be taking now to thrive as our audience and donor base evolves.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Presentation-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the PowerPoint presentation for this seminar (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Anne DeVivo DeMesa, director of major and planned gifts, New Jersey Symphony Orchestra; Delta David Gier, music director, South Dakota Symphony Orchestra; Sherri Prentiss, vice president of marketing, Cincinnati Symphony Orchestra; Kate Prescott, president, Prescott &amp; Associates<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120716\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Taking Measure in the Age of Social Media (Video)<\/h2><div id=\"ac-120716\" class=\"c-accordion__content\">\n<p>This session looks at real-world next generation strategies for using social media and community data to understand and adapt to what your communities want.<\/p>\n\n\n\n<p>Most of the ways we have been measuring the impact of the arts are ineffective, but now we have a much more effective tool. You can look at social media as a way to spread the word and build community, but it is so much more than that. Its real power lies in its ability to constantly \u201cresearch\u201d how people interact around what we do and teach us how to react. The most sophisticated media and technology companies have developed tools to measure their impact and adapt to how their \u201caudiences\u201d interact. Getting the data isn\u2019t so hard, but you have to be aware of how to use it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Taking Measure in the Age of Social Media\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Umyee6iNYc8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Doug McLennan, editor, ArtsJournal.com<\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"thursday1112\"><a name=\"#thursday1112\"><\/a>Thursday Sessions, 11:15am-12:30pm<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120717\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Achieving Impact: Funders&#8217; New Expectations (Video)<\/h2><div id=\"ac-120717\" class=\"c-accordion__content\">\n<p>Today\u2019s funding landscape requires us to artfully and effectively communicate our impact in new and meaningful ways. To attract the funders of tomorrow, we will need to speak to the issues that are important to a new generation, and demonstrate how we address community needs.<\/p>\n\n\n\n<p>You will learn: 1) an overview of the current climate in fundraising and \u201chot\u201d funding topics; 2) information directly from new funders about what does, or would, draw them to our industry; 3) what orchestras can do to remain essential to their communities and relevant to funders.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Achieving Impact: Funders&#039; New Expectations\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ITUl7TqOFMU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Liz S. Alsina, program associate, performing arts, Mellon Foundation; Janet Brown, president and CEO, Grantmakers in the Arts; Lauren Nesholm, representative, Nesholm Family Foundation, and board member, Seattle Symphony; Heather Noonan, vice president for advocacy, League of American Orchestras<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120718\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Check This Out: Audience Engagement, Development, and Marketing Innovations<\/h2><div id=\"ac-120718\" class=\"c-accordion__content\">\n<p>Check This Out is a fast-paced opportunity for those attending conference to get a quick snapshot of exciting work happening in a number of organizations. Each presentation will be approximately 6 to 8 minutes in length, allowing for several different presentations in a short time-frame. This session will introduce work in the areas of audience development and in marketing and development innovations which have potential for replication and learning by the field at large<strong>. &nbsp;<\/strong>The goal of this session is to shine a light on innovative projects and ideas which are&nbsp;<strong>applicable<\/strong>&nbsp;and\/or&nbsp;<strong>replicable<\/strong>&nbsp;for other organizations.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Presenters &amp; Projects in this order:<\/h6>\n\n\n\n<p>Anne DeVivo DeMesa, director of major and planned gifts and Brittany Lavalleur, manager of individual giving,&nbsp;<strong>New Jersey Symphony Orchestra<\/strong>, <em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/New-Jersey-Symphony.pdf\" target=\"_blank\">The Centennial Legacy Challenge<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Robert Stickler, president and executive director<em>,&nbsp;<\/em><strong>Charlotte Symphony Orchestra<\/strong><em>,&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Charlotte-Symphony.pdf\" target=\"_blank\">Symphony Yes:&nbsp;Expanding the Charlotte SymphonyOrchestra family<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Michelle Winters, director of marketing and public relations,<strong>OKC Philharmonic<\/strong>,&nbsp;<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Oklahoma-City-Philharmonic.pdf\" target=\"_blank\">Overture: Friends of the OKC Philharmonic<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<p>Ren\u00e9e Huang, director of public relations,<strong>Utah Symphony | Utah Opera<\/strong>, <em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Utah-Symphony-Digital-Scavenger-Hunt.pdf\" target=\"_blank\">Digital Scavenger Hunt and Outside-the-box Press Conference<\/a><\/strong><\/em> (PDF)<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/CheckThisOut2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read descriptions of projects (PDF)<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-120719\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Collaborating with Asian Communities<\/h2><div id=\"ac-120719\" class=\"c-accordion__content\">\n<p>Seattle\u2019s strong Asian presence is borne out by its geography. It is as close to Tokyo as it is to London. Immigrants from across the Pacific Ocean have been a part of this city from the very beginning, and today they, and their descendants, comprise 15% of the region\u2019s population. This session will explore approaches to working with selected groups within Asian culture.<\/p>\n\n\n\n<p>You will learn: 1) proven approaches to short and long-term partnerships; 2) cross-cultural collaboration techniques specific to Pacific Rim countries; 3) a new perspective about partnership needs through education, marketing, and artistic lenses.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Embracing-Diversity-in-the-Arts.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the PowerPoint presentation for this seminar (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Byron Au Yong, composer; Kelly Dylla, vice president of education and community engagement, Seattle Symphony; Pankaj Nath, vice president\/relationship manager, JP Morgan Chase; Mayumi Tsutakawa, manager of grants to organizations, Washington State Arts Commission<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1207110\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Mind the (Generation and Diversity) Gap! (Video)<\/h2><div id=\"ac-1207110\" class=\"c-accordion__content\">\n<p>Whether you are a 20-something or a 70-something, you need to build the skills to put in motion the cultural and organizational adaptations required in our rapidly-changing country.<\/p>\n\n\n\n<p>You will learn: 1) communication skills that can create more opportunities to draw talent close and help make your orchestra\u2019s public value more evident; 2) a framework to create the kind of change needed for greater effectiveness in a cross-cultural world.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mind the (Generation and Diversity) Gap!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fyoaYqkqFE8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Salvador Acevedo, principal, Contemporanea; Jim Hirsch, executive director, Chicago Sinfonietta<\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"friday\"><a name=\"#friday\"><\/a>Friday Sessions<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1207111\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Get a Grip on the New Music Education Ecosystem (Video)<\/h2><div id=\"ac-1207111\" class=\"c-accordion__content\">\n<p>The time for simply lamenting the end to public music education\u2019s heyday is over (It\u2019s been at least 40 years!). There\u2019s real strength and power to what arts education is accomplishing in our nation\u2019s schools. But it is, in fact, accessible to too few students. Learn how orchestras can take action, both through programmatic work and your advocacy, to create a sea-change in music education for future generations.<\/p>\n\n\n\n<p>You will learn: 1) an understanding of how orchestras connect to the latest education trends, including Common Core and the new National Arts Standards; 2) the know-how to access data that supports the music education claims we make to funders and community leaders; 3) a re-imagined idea of how board, volunteers, staff, and musicians can make a real difference.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Resources:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.aep-arts.org\/\" target=\"_blank\"><strong>Arts Education Partnership<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.artsedsearch.org\/\" target=\"_blank\"><strong>ArtsEdSearch<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.aep-arts.org\/research-policy\/artscan\/\" target=\"_blank\"><strong>ArtScan<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"http:\/\/www.aep-arts.org\/resources-2\/common-core-and-the-arts\/\" target=\"_blank\"><strong>Common Core and the Arts<\/strong><\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Get a Grip on the New Muic Education Ecosystem\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/iPIFTJNZoLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Scott Jones, senior associate for research and policy, Arts Education Partnership; Una McAlinden, executive director, ArtsEd Washington; Dalouge Smith, president &amp; CEO, San Diego Youth Symphony and Conservatory; Susy Watts, planning, research, and evaluation consultant<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1207112\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Grassroots Fundraising: Partnerships Between Volunteers and Development<\/h2><div id=\"ac-1207112\" class=\"c-accordion__content\">\n<p>Volunteers, working in partnership with development staff, can make important contributions to your orchestra\u2019s contributed revenue.<\/p>\n\n\n\n<p>At this session we will explore ways to create and sustain productive partnerships. Whether in a large or small orchestra, healthy, professional relationships between these two groups can create a symbiotic relationship that is a win-win for all involved.<\/p>\n\n\n\n<p>This session will include case studies presented by volunteer and development teams around successful partnership systems and projects, as well as time for Q&amp;A and roundtable discussions to help you determine how you can apply these ideas and best practices to your own organization.<\/p>\n\n\n\n<p>View the PowerPoint presentations for this seminar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Madison-Symphony.pdf\" target=\"_blank\">Madison Symphony<\/a><\/strong> (PDF)<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Los-Angeles-Philharmonic-Affiliates.pdf\" target=\"_blank\">Los Angeles Philharmonic Affiliates<\/a><\/strong> (PDF)<\/li><li><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Charlotte-Symphony1.pdf\" target=\"_blank\">Charlotte Symphony<\/a><\/strong> (PDF)<\/li><\/ul>\n\n\n\n<p><em>David Clark, president, business and professional committee, Los Angeles Philharmonic Affiliates; Michelle Hamilton, vice president, development, Charlotte Symphony; Stacy Wilson Margolis, vice president for development, League of American Orchestras; Elaine Mischler, volunteer, Madison Symphony Orchestra League; Casey Oelkers, director of development, Madison Symphony Orchestra; Melanie Sanguinet, manager of volunteer activities, Los Angeles Philharmonic Association; Mary Staton, president, The Symphony Guild of Charlotte, Inc<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1207113\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Orchestra Lab: The Spring For Music Experiment (Video)<\/h2><div id=\"ac-1207113\" class=\"c-accordion__content\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Orchestra Lab: The Spring for Music Experiment\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gTrJflH-gRc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><em>Speakers: <\/em><\/strong>Daniel J. Hart, executive director, Buffalo Philharmonic Orchestra; Kathleen Carroll, president and CEO, Toledo Symphony; Thomas W. Morris, artistic director, Ojai Music Festival; James R. Oestreich, former classical music editor, and currently writing for the New York Times; Jesse Rosen, president and CEO, League of American Orchestras<\/p>\n\n\n\n<p>How can we have inventive, challenging programs that build audience interest and investment in local markets? Spring For Music (S4M,) the closest thing America has had to a national orchestra festival, presented 25 concerts, by 23 orchestras in annual week-long festivals in Carnegie Hall from 2011 \u2013 2014. Spring for Music Experiment became a how-to laboratory for building community to support artistically adventurous work. So what was learned from this experiment?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>how unusual programming affects critical reception and audience interest<\/li><li>the kind of audience you get when you price every seat in the house at $25<\/li><li>how some orchestras successfully built their Carnegie Hall appearances as a season-long vehicle to build community and support at home<\/li><\/ul>\n\n\n\n<p><em>Sponsored by <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/akustiks.com\/\" target=\"_blank\">Akustiks<\/a><\/strong>.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-gray-dark-color has-blue-light-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-gray-dark-color has-blue-light-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><a href=\"https:\/\/akustiks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/akustiks.png\" alt=\"\" class=\"wp-image-12233\" width=\"283\" height=\"203\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1207114\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Play On! Learning from Passionate Amateurs<\/h2><div id=\"ac-1207114\" class=\"c-accordion__content\">\n<p>The \u201cprofessional\/amateur\u201d (pro\/am) movement is growing. Boomers, in particular, are eager to pick up their musical instruments, practice, get into the best shape they can, and make music. And, if they can make music with coaching from orchestra musicians, all the better!<\/p>\n\n\n\n<p>You will learn: 1) details about successful pro\/am programs in orchestras; 2) techniques for successfully implementing pro\/am programs.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/San-Francisco-Symphony.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the PowerPoint presentation for this seminar (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Carol Bogash, vice president of education and community engagement, Baltimore Symphony Orchestra; Ron Gallman, director of education programs\/youth orchestras, San Francisco Symphony; Lowell Noteboom, chair, League of American Orchestras; former board chair, The Saint Paul Chamber Orchestra (and amateur cellist); Alan Shen, music director, Puget Sound Symphony Orchestra; former conductor Microsoft Orchestra<\/em><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"closingsession\"><a name=\"#closingsession\"><\/a>Closing Session with Alan Brown and Jesse Rosen<\/h3>\n\n\n\n<p>Address from Jesse Rosen:<strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/JesseRosenClosingSession2014Address.pdf\" target=\"_blank\">It\u2019s About Time<\/a><\/strong> (PDF)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"It&#039;s About Time\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/1Ynrhcm04vk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Watch the address from Jesse Rosen, president and CEO, League of American Orchestras<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">If It Ain\u2019t Broke, Break It: What 10 Years of Research and Experimentation Tells Us About Audiences, Creativity, and the Future of Orchestras (<a href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Alan-Brown-Address.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Transcript PDF<\/a>) (<a href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/Presentation1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Presentation<\/a>)<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Closing Session: If It Ain&#039;t Broke, Break It\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/420i4xIzlAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Alan S. Brown, principal, WolfBrown<\/em><\/figcaption><\/figure>\n\n\n\n<p>Arts researcher Alan Brown takes stock of the most significant trends re-shaping demand for the arts, and the groundswell of creativity and experimentation leading the orchestra field into the future. Drawing on a body of research on orchestra audiences and arts participation, the closing keynote will trace some of the field&#8217;s most impressive gains over the past decade, and identify the key challenges to engaging the next generation of audiences and embedding orchestras in the creative life of their communities.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">The Potlatch Experience<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Closing Session: The Potlatch Experience\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/tpqyKnYyaCw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Paul \u201cChe-oke-ten\u201d Wagner, Native flute player, along with Seattle Symphony musicians, will perform an excerpt from the&nbsp;<em>Potlatch Symphony<\/em>, co-created by Native Lands composer-in-Residence Janice Giteck alongside Native artists and community members. Attendees will learn about the experience from Native participants and Symphony musicians.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Paul Wagner<\/strong>, native flute<br><strong>Paul Taub<\/strong>, flute, and professor, Cornish College of the Arts<br><strong>Laura Deluca<\/strong>, bass clarinet, Seattle Symphony<br><strong>Stephen Bryant<\/strong>, violin, Seattle Symphony<br><strong>Ludovic Morlot<\/strong>, music director, Seattle Symphony<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/conference-2014-constituency-meetings\/\">Constituency Meetings<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/conference-2014-volunteer-meetings\/\">Volunteer Meetings<\/a><\/div>\n<\/div>\n\n\n\n<h6 class=\"wp-block-heading\">Who attended Conference 2014?<\/h6>\n\n\n\n<p> View a list of delegates by <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/2014ConferenceRegistrants_ByOrgName.pdf\" target=\"_blank\">organization<\/a><\/strong> (PDF), <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/2014ConferenceRegistrants_ByLastName.pdf\" target=\"_blank\">last name<\/a><\/strong> (PDF), or <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/12\/2014ConferenceRegistrants_ByConstituency.pdf\" target=\"_blank\">constituency<\/a><\/strong> (PDF).<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This year, close to 1,000 orchestra professionals, volunteers and business partners gathered in Seattle for the League&#8217;s 2014 National Conference. Here are some of the highlights.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-12071","post","type-post","status-publish","format-standard","hentry","category-learn","learning-type-conference-resource"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conference 2014: Highlights - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/conference-2014-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conference 2014: Highlights - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"This year, close to 1,000 orchestra professionals, volunteers and business partners gathered in Seattle for the League&#039;s 2014 National Conference. 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