{"id":15904,"date":"2020-05-21T15:00:00","date_gmt":"2020-05-21T15:00:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=15904"},"modified":"2021-02-20T02:38:11","modified_gmt":"2021-02-20T02:38:11","slug":"patron-engagement-during-covid-19-and-beyond","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/patron-engagement-during-covid-19-and-beyond\/","title":{"rendered":"Conference 2020: Patron Engagement During COVID-19 and Beyond"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"May 21: Constituency Meeting: Marketing Staff - Patron Engagement During COVID-19 and Beyond\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V5e4ZvpsTCI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/lGrGIS_TRG-Arts-Eric-Nelson-League-of-American-Orch-Tips-for-Patron-Engagement-FINAL-05212020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the Presentation (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><strong><em>Speaker:<\/em><\/strong> <a href=\"https:\/\/leagueconference.org\/online-speakers\/#e-nelson\"><strong>Eric Nelson<\/strong><\/a>, Client Engagement Officer, TRG Arts<\/p>\n\n\n\n<p>Even though in-person performances are suspended and marketing resources are reduced, we are not on hiatus. In fact, maintaining and growing patron engagement is more important than ever.<\/p>\n\n\n\n<p>According to Fred Reichheld, Bain Fellow and Creator of the Net Promoter System, &#8220;What you do now\u2014how you treat your patrons\u2014will be what everyone remembers after the COVID-19 crisis recedes.\u201d<\/p>\n\n\n\n<p>In this&nbsp;Conference video,&nbsp;Eric Nelson from TRG Arts&nbsp;presents&nbsp;learnings and tactics to meet the urgency of today and the new normal challenges of tomorrow. Data and strategies&nbsp;were&nbsp;shared from the\u202fTRG Arts &amp; Purple Seven COVID-19 Sector Benchmark Dashboard,\u202f<a rel=\"noreferrer noopener\" href=\"https:\/\/trgarts.com\/trg-30\" target=\"_blank\"><strong>TRG 30 Virtual Roundtable Series<\/strong><\/a>, and real-world industry examples.&nbsp;<\/p>\n\n\n\n<p>In addition to the slides, here are other resources referenced during the meeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Frederick Reichheld\u2019s\u202f<a rel=\"noreferrer noopener\" href=\"https:\/\/bookshop.org\/books\/the-loyalty-effect-the-hidden-force-behind-growth-profits-and-lasting-value\/9781578516872\" target=\"_blank\"><strong>The Loyalty Effect<\/strong><\/a>\u202fand\u202f<a rel=\"noreferrer noopener\" href=\"https:\/\/bookshop.org\/books\/the-ultimate-question-2-0-how-net-promoter-companies-thrive-in-a-customer-driven-world-revised-expanded\/9781422173350\" target=\"_blank\"><strong>The Ultimate Question 2.0<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/americanorchestras.org\/trg-covid-19-sector-benchmark\/\" target=\"_blank\"><strong>COVID-19 Sector Benchmark Dashboard<\/strong><\/a><\/li><\/ul>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Even though in-person performances are suspended and marketing resources are reduced, we are not on hiatus. In fact, maintaining and growing patron engagement is more important than ever. According to Fred Reichheld, Bain Fellow and Creator of the Net Promoter System, &#8220;What you do now\u2014how you treat your patrons\u2014will be what everyone remembers after the COVID-19 crisis recedes.\u201d<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-15904","post","type-post","status-publish","format-standard","hentry","category-learn","format-video","learning-type-conference-resource","topic-audience-engagement","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conference 2020: Patron Engagement During COVID-19 and Beyond - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/patron-engagement-during-covid-19-and-beyond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conference 2020: Patron Engagement During COVID-19 and Beyond - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"Even though in-person performances are suspended and marketing resources are reduced, we are not on hiatus. 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