{"id":15981,"date":"2020-05-27T03:26:00","date_gmt":"2020-05-27T03:26:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=15981"},"modified":"2021-02-20T19:37:23","modified_gmt":"2021-02-20T19:37:23","slug":"revenue-generation-in-the-age-of-covid-19","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/revenue-generation-in-the-age-of-covid-19\/","title":{"rendered":"Conference 2020: Revenue Generation in the Age of COVID-19"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gr 1-2 Constituency Meeting: Marketing &amp; Finance Staff  \u2013 Revenue Generation in the Age of COVID-19\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6fGqq42cpBk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/WwHVEO_lao-virtual-2020.pptx\" target=\"_blank\" rel=\"noreferrer noopener\">View the PowerPoint Presentation<\/a><\/div>\n<\/div>\n\n\n\n<p><strong><em>Speaker:<\/em><\/strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/leagueconference.org\/online-speakers\/#kelly\" target=\"_blank\"><strong>Sean Kelly<\/strong><\/a>, Founder, Vatic<\/p>\n\n\n\n<p>When we return to the concert hall, we will be forced into a wholesale reevaluation of our revenue model. It isn\u2019t simply that demand will be down, we\u2019ll have fewer seats, and patrons will expect to pay less. The reality will be more nuanced and we\u2019ll need to look to our patrons to tell us what our value is to them.<\/p>\n\n\n\n<p>During this session, Sean Kelly, founder of Vatic, shared a presentation on how to determine the right price in our new economy, templates for monetizing electronic content, and the pandemic\u2019s short- and long-term impact on the patron experience.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>When we return to the concert hall, we will be forced into a wholesale reevaluation of our revenue model. It isn\u2019t simply that demand will be down, we\u2019ll have fewer seats, and patrons will expect to pay less. The reality will be more nuanced and we\u2019ll need to look to our patrons to tell us what our value is to them.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-15981","post","type-post","status-publish","format-standard","hentry","category-learn","format-video","learning-type-conference-resource","topic-finance","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conference 2020: Revenue Generation in the Age of COVID-19 - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/revenue-generation-in-the-age-of-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conference 2020: Revenue Generation in the Age of COVID-19 - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"When we return to the concert hall, we will be forced into a wholesale reevaluation of our revenue model. 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