{"id":18531,"date":"2021-01-15T01:25:00","date_gmt":"2021-01-15T01:25:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=18531"},"modified":"2021-03-05T22:37:00","modified_gmt":"2021-03-05T22:37:00","slug":"coming-back-stronger-using-the-shutdown-to-rebuild-audience-loyalty","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/coming-back-stronger-using-the-shutdown-to-rebuild-audience-loyalty\/","title":{"rendered":"Coming Back Stronger \u2013 Using the Shutdown to Rebuild Audience Loyalty"},"content":{"rendered":"\n
\n
Register<\/a><\/div>\n<\/div>\n\n\n\n

Research shows that audiences typically don\u2019t return at the same levels as before a downturn or crisis. Once return is safe and we reopen our doors, we can expect \u2013 after an initial burst of audience energy \u2013 to hit lower audience plateaus than pre-pandemic. We will then rely on non-core audiences, who are already less engaged, to return after an extended period of no in-person experiences and limited self-selection into digital offerings.

How can orchestras avoid that drop off in 2021 and beyond? And what are the critical actions to take now to avoid acceleration of a generational shift away from the performing arts after reopening?<\/p>\n\n\n\n

View the recording of this 90-minute webinar addressing these questions and help you stem audience decline. Based, in part, on Advisory Board for the Arts\u2019 breakthrough research to identify audience segments by understanding ticket buyer motivations rather than merely their demographic identity, this session offers:<\/p>\n\n\n\n