{"id":18864,"date":"2021-02-09T17:14:46","date_gmt":"2021-02-09T17:14:46","guid":{"rendered":"https:\/\/americanorchestras.org\/?page_id=18864"},"modified":"2025-07-28T14:27:51","modified_gmt":"2025-07-28T14:27:51","slug":"wolfbrown","status":"publish","type":"page","link":"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/","title":{"rendered":"WolfBrown Audience Outlook Monitor"},"content":{"rendered":"\n<p>The League partners with WolfBrown to provide critical, evidence-based insights into the shifting attitudes and behaviors defining audiences today.<\/p>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_ceabfceffde770312331a9aeaf79b180\" class=\"ThreespotBlock l-fullwidth content-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"ContentPromo \">\n  \n          \n    \n    \n    <div \n      class=\"ContentPromo-item ContentPromo-item--main  has-noImg\">\n      \n      <div class=\"ContentPromo-item-content  has-noImg\">\n        <p class=\"ContentPromo-item-type\">\n                      <span>Audience Engagement<\/span>\n                  <\/p>\n\n        \n        \n        \n                  <h2 class=\"ContentPromo-item-title\"><a class=\"\" href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/audience-outlook-monitors-membership-and-affiliations-survey\/\">Audience Outlook Monitor\u2019s Membership and Affiliations Survey<\/a><\/h2>\n        \n        <div class=\"ContentPromo-item-description \">\n          Whether you&#8217;re actively testing new engagement models or just beginning to explore alternatives to traditional subscriptions and donations, this study will offer clear, actionable insights to help you grow lasting, reciprocal relationships with a broader spectrum of your community.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->\n        <\/div>\n\n                  <a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/audience-outlook-monitors-membership-and-affiliations-survey\/\" class=\"ContentPromo-item-link\" data-icon=\"arrow\">\n            <span class=\"u-screenreader\">Audience Outlook Monitor\u2019s Membership and Affiliations Survey<\/span> READ MORE\n          <\/a>\n         \n      <\/div>\n    <\/div>\n  \n  \n  <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"block_040e0df3b0289de16c5568c5e89c704e\" class=\"ThreespotBlock l-fullwidth content-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"ContentPromo \">\n  \n          \n    \n    \n    <div \n      class=\"ContentPromo-item ContentPromo-item--main u-mt3 has-noImg\">\n      \n      <div class=\"ContentPromo-item-content  has-noImg\">\n        <p class=\"ContentPromo-item-type\">\n                      <span>Audience Engagement<\/span>\n                  <\/p>\n\n        \n        \n        \n         \n          <h3 class=\"ContentPromo-item-title\"><a class=\"\" href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/wolfbrown-tastes-preferences-survey\/\">WolfBrown Tastes and Preferences Survey<\/a><\/h3>\n        \n        <div class=\"ContentPromo-item-description \">\n          International arts consultancy WolfBrown, in partnership with the League, conducted a 2024 project involving 18 League member orchestras to explore the evolving musical tastes and concert preferences of current ticket buyers.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->\n        <\/div>\n\n                  <a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/wolfbrown-tastes-preferences-survey\/\" class=\"ContentPromo-item-link\" data-icon=\"arrow\">\n            <span class=\"u-screenreader\">WolfBrown Tastes and Preferences Survey<\/span> READ MORE\n          <\/a>\n         \n      <\/div>\n    <\/div>\n          \n    \n    \n    <div \n      class=\"ContentPromo-item  u-mt3 has-noImg\">\n      \n      <div class=\"ContentPromo-item-content CoverLink-parent has-noImg\">\n        <p class=\"ContentPromo-item-type\">\n                      <span>Equity, Diversity &amp; Inclusion<\/span>\n                  <\/p>\n\n        \n        \n        \n         \n          <h3 class=\"ContentPromo-item-title\"><a class=\"CoverLink\" href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/idea-study-of-audience-attitudes-towards-inclusion-diversity-and-equity\/\">IDEA Study of Audience Attitudes towards Inclusion, Diversity, and Equity<\/a><\/h3>\n        \n        <div class=\"ContentPromo-item-description CoverLink-over\">\n          International arts consultancy WolfBrown initiated and led this 2023 project in partnership with the League, engaging 27 League member orchestras in research determined to identify how audiences are currently valuing and responding to orchestras\u2019 EDI efforts.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->\n        <\/div>\n\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"ContentPromo-item-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg>\n         \n      <\/div>\n    <\/div>\n          \n    \n    \n    <div \n      class=\"ContentPromo-item  u-mt3 has-noImg\">\n      \n      <div class=\"ContentPromo-item-content CoverLink-parent has-noImg\">\n        <p class=\"ContentPromo-item-type\">\n                      <span>COVID-19<\/span>\n                  <\/p>\n\n        \n        \n        \n         \n          <h3 class=\"ContentPromo-item-title\"><a class=\"CoverLink\" href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/wolfbrown-audience-outlook-monitor-covid-19-study\/\">WolfBrown Audience Outlook Monitor COVID-19 Study<\/a><\/h3>\n        \n        <div class=\"ContentPromo-item-description CoverLink-over\">\n          Between February 2021 and November 2022,\u00a0the Audience Outlook Monitor COVID-19 Study (AOM) tracked readiness to return to arts and culture venues, among the audience members of 650 arts organizations.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->\n        <\/div>\n\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"ContentPromo-item-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg>\n         \n      <\/div>\n    <\/div>\n  \n  \n  <\/div>\n  <\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact&nbsp;<strong><a href=\"mailto:knowledge@americanorchestras.org\">knowledge@americanorchestras.org<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The League partners with WolfBrown to provide critical, evidence-based insights into the shifting attitudes and behaviors defining audiences today.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"parent":17188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"views\/template-landing.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18864","page","type-page","status-publish","hentry","topic-audience-engagement","topic-covid-19","topic-equity-diversity-inclusion","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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