{"id":23143,"date":"2021-03-10T15:37:00","date_gmt":"2021-03-10T15:37:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=23143"},"modified":"2021-03-16T15:11:48","modified_gmt":"2021-03-16T15:11:48","slug":"ask-ci-anything-2","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/ask-ci-anything-2\/","title":{"rendered":"Ask CI Anything"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras-fontevacustomer.force.com\/eventapi__router?event=a2c5a000003e6I2\" target=\"_blank\" rel=\"noreferrer noopener\">Register<\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Takeaways from the Arts Industry Data Analysis: Pandemic Response<\/em><\/h4>\n\n\n\n<p>What is the real impact of the pandemic on arts marketers? In February, Capacity Interactive (CI) released its new data report,&nbsp;<a href=\"https:\/\/youtu.be\/_njwGLcPfzc\" target=\"_blank\" rel=\"noreferrer noopener\">Arts Industry Data Analysis: Pandemic Response<\/a>, exploring:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>evolutions within the broader digital and media landscape and<\/li><li>frameworks to help you build stronger and healthier teams.<\/li><\/ul>\n\n\n\n<p>Join Erik Gensler, president and founder of Capacity Interactive, and CI team members for a summary and interactive group discussion of the data analysis. You\u2019ll dive into key takeaways and have an opportunity to ask the Capacity Interactive experts all of your digital marketing and research-related questions.<\/p>\n\n\n\n<p><strong>Speakers:<\/strong>&nbsp;Erik Gensler, president and founder of Capacity Interactive and Capacity Interactive team members<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-0\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-0\">Who Should Attend?<\/h2><div id=\"ac-0\" class=\"c-accordion__content\" style=\"display:none\">\n<p>Marketing staff, public relations staff, executive directors, youth orchestra directors, trustees, and anyone seeking new insight on the impact of the pandemic on digital marketing in the arts.<\/p>\n\n\n\n<p>Even if you can\u2019t attend the webinar live, register to receive a recording.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-1\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-1\"><strong>Cost<\/strong><\/h2><div id=\"ac-1\" class=\"c-accordion__content\" style=\"display:none\">\n<ul class=\"wp-block-list\"><li>$20 for Members<\/li><li>$35 for Non-Members<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras-fontevacustomer.force.com\/eventapi__router?event=a2c5a000003e6I2\" target=\"_blank\" rel=\"noreferrer noopener\">REGISTER<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-2\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-2\">About the Speakers<\/h2><div id=\"ac-2\" class=\"c-accordion__content\" style=\"display:none\">\n<h4 class=\"wp-block-heading\"><strong>Erik Gensler<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><em>President and Founder, Capacity Interactive<\/em><\/h5>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/ErikGenslerHeadshot.png\" alt=\"\" class=\"wp-image-22110\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/ErikGenslerHeadshot.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/ErikGenslerHeadshot-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>Erik Gensler is the President of Capacity Interactive (CI), a digital marketing consulting firm for the cultural sector. In 2010, he founded the popular Digital Marketing Boot Camp for the Arts. Mr. Gensler is a frequent speaker at arts gatherings and arts administration programs. He hosts a podcast series about arts administration called CI to Eye. He is most proud of CI earning a spot on Crain\u2019s Best Places to Work in NYC for three years in a row. Mr. Gensler built his career at NBC, New York City Opera, the Marketing Group, and Marakon Associates, a management consulting firm. He enjoys gardening, cooking, the beach, seeing shows, going to museums, and spending time with his husband and with his dog, Sally.<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact Member Services at&nbsp;<strong><a href=\"mailto:member@americanorchestras.org\">member@americanorchestras.org<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>This webinar is made possible by generous grants from&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\">American Express<\/a><\/strong>, the Baisley Powell Elebash Fund,&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fordfund.org\/\" target=\"_blank\">Ford Motor Company Fund<\/a><\/strong>, the&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\">Howard Gilman Foundation<\/a><\/strong>, the&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.arts.gov\/\" target=\"_blank\">National Endowment for the Arts<\/a><\/strong>, and&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wallacefoundation.org\/pages\/default.aspx\" target=\"_blank\">The Wallace Foundation<\/a><\/strong>, as well as, in part, by public funds from the&nbsp;<strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\">New York City Department of Cultural Affairs<\/a><\/strong>&nbsp;in partnership with the City Council.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-light-background-color has-gray-dark-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png\" alt=\"\" class=\"wp-image-19281\" width=\"152\" height=\"151\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-300x300.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-150x150.png 150w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-768x766.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1536x1532.png 1536w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-2048x2043.png 2048w\" sizes=\"auto, (max-width: 152px) 100vw, 152px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.fordfund.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"204\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/FMC_Fund_Blue_RGB_v1.png\" alt=\"Ford Motor Company Fund\" class=\"wp-image-18880\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/FMC_Fund_Blue_RGB_v1.png 695w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/FMC_Fund_Blue_RGB_v1-300x88.png 300w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"87\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2.png\" alt=\"\" class=\"wp-image-17926\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2.png 391w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2-300x67.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2-385x87.png 385w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png\" alt=\"National Endowment for the Arts\" class=\"wp-image-19190\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-300x150.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-768x384.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.wallacefoundation.org\/pages\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"73\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/logo-1.png\" alt=\"The Wallace Foundation\" class=\"wp-image-15511\"\/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"37\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/dclaLogo_color_2-1.png\" alt=\"NYC Cultural Affairs\" class=\"wp-image-19225\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>What is the real impact of the pandemic on arts marketers? Join Erik Gensler, president and founder of Capacity Interactive, and CI team members for a summary and interactive group discussion of the data analysis. <!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":22116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-23143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-on-demand-webinar","topic-covid-19","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ask CI Anything - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ask CI Anything - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"What is the real impact of the pandemic on arts marketers? Join Erik Gensler, president and founder of Capacity Interactive, and CI team members for a summary and interactive group discussion of the data analysis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/\" \/>\n<meta property=\"og:site_name\" content=\"americanorchestras.org\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/orchleague\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-10T15:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-16T15:11:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Ask-CI-Anything-Toolkit-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ian Dennis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orchleague\" \/>\n<meta name=\"twitter:site\" content=\"@orchleague\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Dennis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/\"},\"author\":{\"name\":\"Ian Dennis\",\"@id\":\"https:\/\/americanorchestras.org\/#\/schema\/person\/6f5a41fead673aee12f1fcd464905a37\"},\"headline\":\"Ask CI Anything\",\"datePublished\":\"2021-03-10T15:37:00+00:00\",\"dateModified\":\"2021-03-16T15:11:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/\"},\"wordCount\":380,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Ask-CI-Anything-Toolkit-1200x628-1.png\",\"articleSection\":[\"Learn\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/\",\"url\":\"https:\/\/americanorchestras.org\/ask-ci-anything-2\/\",\"name\":\"Ask CI Anything - 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