{"id":26574,"date":"2021-06-28T19:35:46","date_gmt":"2021-06-28T19:35:46","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=26574"},"modified":"2023-04-14T20:05:26","modified_gmt":"2023-04-14T20:05:26","slug":"currents-to-stream-or-not-to-stream","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/currents-to-stream-or-not-to-stream\/","title":{"rendered":"Currents: To Stream, or Not to Stream?"},"content":{"rendered":"\n<p>By Michael Bronson and Joe Kluger<\/p>\n\n\n\n<p>Orchestras raced to put music online in the pandemic as a matter of necessity. But the move to streaming only accelerated a trend that was already underway. As we begin to transition to a post-pandemic world, orchestras must weigh the costs and benefits of streaming, audience expectations, and how to balance in-person and virtual presentations.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background wp-element-button\" href=\"https:\/\/symphony.org\/features\/currents-to-stream-or-not-to-stream\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read at Symphony.org<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background wp-element-button\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/06\/2021-03_Currents.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article (PDF)<\/a><\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Orchestras raced to put music online in the pandemic as a matter of necessity. But the move to streaming only accelerated a trend that was already underway. As we begin to transition to a post-pandemic world, orchestras must weigh the costs and benefits of streaming, audience expectations, and how to balance in-person and virtual presentations.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":26576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[137],"tags":[],"class_list":["post-26574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-symphony","format-article","news-type-symphony-magazine","topic-audience-engagement","topic-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Currents: To Stream, or Not to Stream? - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/currents-to-stream-or-not-to-stream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Currents: To Stream, or Not to Stream? - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"Orchestras raced to put music online in the pandemic as a matter of necessity. 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