{"id":30432,"date":"2021-12-15T22:31:12","date_gmt":"2021-12-15T22:31:12","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=30432"},"modified":"2021-12-15T22:31:14","modified_gmt":"2021-12-15T22:31:14","slug":"engaging-the-latinx-community-2","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/engaging-the-latinx-community-2\/","title":{"rendered":"Engaging the Latinx Community"},"content":{"rendered":"\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras-fontevacustomer.force.com\/eventapi__router?event=a2c5a000002RgHv\" target=\"_blank\" rel=\"noreferrer noopener\">Register<\/a><\/div>\n<\/div>\n\n\n\n<p>Latinx orchestra ticket buyers increased from 8.7% in 2019 to 10.6% in 2021, according to <strong><a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/trg-covid-19-sector-benchmark\/\">the latest insight report<\/a><\/strong> from TRG Arts and Purple Seven in partnership with the League. And in <strong><a href=\"https:\/\/www.census.gov\/library\/stories\/2021\/08\/improved-race-ethnicity-measures-reveal-united-states-population-much-more-multiracial.html\" target=\"_blank\" rel=\"noreferrer noopener\">the 2020 Census<\/a><\/strong>, more than half of the total U.S. population growth in the last decade came from growth in the Hispanic or Latino population.<\/p>\n\n\n\n<p>This 60-minute webinar, led by Arts Consulting Group, explores the changing demographics and opportunities with the growing Latinx community. We look at case study examples from the Dallas Symphony Orchestra and the San Francisco Symphony, as well as recommendations for inclusive practices and actionable insights from the LatinXperience Study. We also learn about the two mindsets identified by the study for engaging with the arts \u2013 the Pride mindset and the Progress mindset.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/11\/dso-7.31.2021-104-resized-1024x683.jpg\" alt=\"\" class=\"wp-image-30285\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/11\/dso-7.31.2021-104-resized-1024x683.jpg 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/11\/dso-7.31.2021-104-resized-300x200.jpg 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/11\/dso-7.31.2021-104-resized-768x512.jpg 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/11\/dso-7.31.2021-104-resized-1536x1024.jpg 1536w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/11\/dso-7.31.2021-104-resized-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Speakers<\/strong>: Salvador Acevedo, Managing Partner, Scansion; Kim Burgan,&nbsp;Vice President of Sales and Marketing, Dallas Symphony Orchestra; Nan Keeton, Senior Vice President, Arts Consulting Group; Alexandra Llamas, Senior Director of Marketing and Sales, San Francisco Symphony; Martha Rodriguez-Salazar, curator, teacher, choir director, producer, and creative advisor for San Francisco Symphony Latinx engagement<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-3\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-3\">Who Should Attend?<\/h2><div id=\"ac-3\" class=\"c-accordion__content\" style=\"display:none\">\n<p>Education and community engagement staff, marketing staff, executive directors, youth orchestra directors, board members, artistic administrators, public relations staff, development staff, volunteers, and&nbsp;anyone seeking to learn more about engaging the Latinx community.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-4\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-4\">Cost<\/h2><div id=\"ac-4\" class=\"c-accordion__content\" style=\"display:none\">\n<ul class=\"wp-block-list\"><li>$15 for members<\/li><li>$25 for non-members<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras-fontevacustomer.force.com\/eventapi__router?event=a2c5a000002RgHv\" target=\"_blank\" rel=\"noreferrer noopener\">Register<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact Member Services at&nbsp;<a href=\"mailto:member@americanorchestras.org\"><strong>member@americanorchestras.org<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>This webinar is made possible by generous grants from&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\"><strong><em>American Express<\/em><\/strong><\/a><em>, the Baisley Powell Elebash Fund, the&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\"><strong><em>Howard Gilman Foundation<\/em><\/strong><\/a><em>, <em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mellon.org\/\" target=\"_blank\">The Andrew W. Mellon Foundation<\/a><\/strong><\/em><\/em>, <em>and the&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.arts.gov\/\" target=\"_blank\"><strong><em>National Endowment for the Arts<\/em><\/strong><\/a><em>, as well as, in part, by public funds from the&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\"><strong><em>New York City Department of Cultural Affairs<\/em><\/strong><\/a><em>&nbsp;in partnership with the City Council.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-light-background-color has-gray-dark-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png\" alt=\"\" class=\"wp-image-19281\" width=\"183\" height=\"182\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-300x300.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-150x150.png 150w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-768x766.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1536x1532.png 1536w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-2048x2043.png 2048w\" sizes=\"auto, (max-width: 183px) 100vw, 183px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-1024x238.png\" alt=\"\" class=\"wp-image-19224\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-1024x238.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-300x70.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-768x178.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman.png 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mellon.org\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"349\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1.png\" alt=\"\" class=\"wp-image-19187\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1.png 800w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1-300x131.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/Mellon-black-red-logo-800-1-768x335.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png\" alt=\"\" class=\"wp-image-19190\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-300x150.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-768x384.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"37\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/dclaLogo_color_2.png\" alt=\"\" class=\"wp-image-19210\"\/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Banner photo: Members of Casa C\u00edrculo Cultural perform at a San Francisco Symphony concert at Davies Symphony Hall.<\/em><\/p>\n\n\n\n<p><em>Additional photo of Dallas Symphony Orchestra&#8217;s Young Musicians Program; Credit: Sylvia Elzafon<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>This 60-minute webinar, led by Arts Consulting Group, explores the changing demographics and opportunities with the growing Latinx community. We look at case study examples from the Dallas Symphony Orchestra and the San Francisco Symphony, as well as recommendations for inclusive practices and actionable insights from the LatinXperience Study. We also learn about the two mindsets identified by the study for engaging with the arts \u2013 the Pride mindset and the Progress mindset.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":30283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-30432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-on-demand-webinar","learning-type-events-webinars","topic-audience-engagement","topic-education-community-engagement","topic-equity-diversity-inclusion","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engaging the Latinx Community - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/engaging-the-latinx-community-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging the Latinx Community - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"This 60-minute webinar, led by Arts Consulting Group, explores the changing demographics and opportunities with the growing Latinx community. We look at case study examples from the Dallas Symphony Orchestra and the San Francisco Symphony, as well as recommendations for inclusive practices and actionable insights from the LatinXperience Study. 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