{"id":32572,"date":"2022-05-27T17:16:45","date_gmt":"2022-05-27T17:16:45","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=32572"},"modified":"2022-07-18T17:53:51","modified_gmt":"2022-07-18T17:53:51","slug":"reshaping-the-patron-experience-the-shift-from-printed-to-digital-program-books","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/reshaping-the-patron-experience-the-shift-from-printed-to-digital-program-books\/","title":{"rendered":"Reshaping the Patron Experience: The Shift from Printed to Digital Program Books"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reshaping the Patron Experience: The Shift from Printed to Digital Program Books\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LqB6BFSifmE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/americanorchestras.org\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/06\/Shift-from-Printed-to-Digital-Program-Books.pdf\">View the InstantEncore presentation (PDF)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/06\/NHSO-Inside-Guide.pdf\">View the New Haven Symphony Orchestra presentation (PDF)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/06\/Omaha-Symphony-Digital-Program-Season-One-Review.pdf\">View the Omaha Symphony presentation (PDF)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/06\/5-24-Digital-Program-Books_Webinar_Transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read the transcript (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Originally recorded May 24, 2022<\/em><\/p>\n\n\n\n<p><strong><strong><em>The content of this webinar was developed by and sponsored by InstantEncore.<\/em><\/strong><\/strong> <em><strong><a href=\"https:\/\/go.instantencore.com\/insideguide\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about InsideGuide<\/a><\/strong>.<\/em><\/p>\n\n\n\n<p>Over the past two years, arts organizations have examined every aspect of their operations for new ways forward. How can we provide safer patron experiences? How can we generate revenue, reduce expenses, and maximize our resources? This inquiry has led to a growing shift from printed programs to digital program books.<\/p>\n\n\n\n<p>In this 60-minute sponsored webinar, InstantEncore\u2019s David Dombrosky takes a closer look at this trend with the New Haven Symphony Orchestra and Omaha Symphony. Why are orchestras shifting from print to digital program books? How are they doing it? What impact does this shift have on advertising, revenue, and the patron experience? This session explores recent examples from the field, including the Edmonton Symphony, Santa Barbara Symphony, and Toledo Symphony, and highlight emerging best practices for this new take on a mainstay of the performing arts.<\/p>\n\n\n\n<p><strong>Speakers<\/strong>: David Dombrosky, Chief Marketing Officer, InstantEncore; Katie Bonner Russo, Marketing Director, New Haven Symphony Orchestra; and Josh Tague, Director of Marketing &amp; Communications, Omaha Symphony<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-325723\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">About the Speaker<\/h2><div id=\"ac-325723\" class=\"c-accordion__content\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/04\/david_dombrosky.jpg\" alt=\"\" class=\"wp-image-31933\" width=\"250\" height=\"250\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/04\/david_dombrosky.jpg 500w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/04\/david_dombrosky-300x300.jpg 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2022\/04\/david_dombrosky-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption><em>Photo courtesy of the moderator<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong><strong><strong>David Dombrosky<\/strong><\/strong><\/strong> (he\/him)<strong><br><\/strong><em><em><em>Chief Marketing Officer, InstantEncore<\/em><\/em><\/em><\/p>\n\n\n\n<p>David Dombrosky brings over twenty years of experience in arts management and technology to his work with InstantEncore. He frequently writes and presents on the uses of technology within arts organizations. Prior to joining the InstantEncore team, David directed Carnegie Mellon University&#8217;s Center for Arts Management and Technology and taught graduate courses in arts management. He also designed and managed regional and national programs for South Arts. David graduated from the University of North Carolina at Chapel Hill with degrees in Communication Studies, Speech Communications, and Psychology.<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact Member Services at&nbsp;<a href=\"mailto:member@americanorchestras.org\"><strong>member@americanorchestras.org<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em><em>This webinar is made possible by generous grants from<\/em> <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\"><strong><em>American Express<\/em><\/strong><\/a><em>, the Baisley Powell Elebash Fund, the&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\"><strong><em>Howard Gilman Foundation<\/em><\/strong><\/a><em>, and the&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.arts.gov\/\" target=\"_blank\"><strong><em>National Endowment for the Arts<\/em><\/strong><\/a><em>, <em>as well as, in part, by public funds from the&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\"><strong><em>New York City Department of Cultural Affairs<\/em><\/strong><\/a><em>&nbsp;in partnership with the City Council <em>and <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/arts.ny.gov\/\" target=\"_blank\">New York State Council on the Arts<\/a><\/strong> with the support of the Office of the Governor and the New York State Legislature<\/em>.<\/em><\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-gray-dark-color has-blue-light-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow 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src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png\" alt=\"\" class=\"wp-image-19281\" width=\"183\" height=\"182\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-300x300.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-150x150.png 150w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-768x766.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1536x1532.png 1536w, 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https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman.png 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png\" alt=\"\" class=\"wp-image-19190\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-300x150.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-768x384.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/dclaLogo_color_2.png\" alt=\"\" class=\"wp-image-19210\" width=\"203\" height=\"37\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A 60-minute sponsored webinar with InstantEncore\u2019s David Dombrosky taking a closer look at the trend of digital program books with the New Haven Symphony Orchestra and Omaha Symphony.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":31962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-32572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-on-demand-webinar","learning-type-events-webinars","topic-audience-engagement","topic-marketing-communications","topic-operations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reshaping the Patron Experience: The Shift from Printed to Digital Program Books - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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