{"id":3355,"date":"2020-03-14T17:40:00","date_gmt":"2020-03-14T17:40:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=3355"},"modified":"2021-03-02T15:39:44","modified_gmt":"2021-03-02T15:39:44","slug":"covid-19-communications-strategies","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/covid-19-communications-strategies\/","title":{"rendered":"COVID-19 Communications Strategies"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"COVID 19 Communications Strategies  a Video Session for the League\u2019s PR Constituency 0 0\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4Tsa8wGDlzI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/COVID-19-Communications-Strategies-Transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read the Transcript (PDF)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/Coronavirus_comms_plan_CW__SS.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">View the presentation as a PDF<\/a><\/div>\n<\/div>\n\n\n\n<p>Originally presented&nbsp;on 3\/14\/20&nbsp;to the League&#8217;s PR Constituency, this one-hour video session delves into the Seattle Symphony&#8217;s strategies for developing COVID-19 messaging for all of its constituencies, and includes a look at how communications and marketing worked together to roll out the messaging internally and externally.<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-0\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-0\">About the Speakers<\/h2><div id=\"ac-0\" class=\"c-accordion__content\" style=\"display:none\">\n<p>Presented by <strong>Shiva Shafii<\/strong>, Director of Communications, and <strong>Christy Wood<\/strong>, Associate Vice President of Marketing and Sales, Seattle Symphony<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-blue-light-background-color has-gray-dark-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Meet the Host<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"Person f-LibreFranklin\">\n          <div class=\"Person-image bg-image\">\n      <img decoding=\"async\"\n      class=\"bg-image-source\"\n      srcset=\"\n      https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/17310\/My_photo_not_smiling_for_website-1-150x200-c.jpg 150w, \n      https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/17310\/My_photo_not_smiling_for_website-1-300x400-c.jpg 300w\"\n      sizes=\"280px\"\n      src=\"\" alt=\"Rachelle Schlosser, Director, Media Relations and Communications\">\n    <\/div>\n    <h2 class=\"Person-title\">Private: Rachelle Schlosser<\/h2>\n      <p class=\"Person-position\">Director, Media Relations and Communications<\/p>\n    <p class=\"Person-links\">\n    <a class=\"Person-bio\" href=\"https:\/\/americanorchestras.org\/?post_type=person&amp;p=2315\" data-icon=\"arrow\" data-icon-width=\"12\"><span class=\"f-uppercase\" aria-label=\"Read Bio: Private: Rachelle Schlosser \">Read Bio<\/span><span class=\"u-screenreader\">: Private: Rachelle Schlosser<\/span><span>&nbsp;<\/span><\/a>\n                <a class=\"Person-contact\" data-icon=\"arrow\" data-icon-width=\"12\" href=\"https:\/\/americanorchestras.org\/?post_type=person&amp;p=2315\">\n        <span class=\"f-uppercase\" aria-label=\"Contact\" data-email=\"\">Contact<\/span><span class=\"u-screenreader\"\">: Private: Rachelle Schlosser<\/span><span>&nbsp;<\/span>\n      <\/a>\n      <\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact Member Services at&nbsp;<strong><a href=\"mailto:member@americanorchestras.org\">member@americanorchestras.org<\/a><\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Originally presented on 3\/14\/20 to the League&#8217;s PR Constituency, this one-hour video session delves into the Seattle Symphony&#8217;s strategies for developing COVID-19 messaging for all of its constituencies, and includes a look at how communications and marketing worked together to roll out the messaging internally and externally.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","hentry","category-learn","format-on-demand-webinar","learning-type-organizational-strength","learning-type-tools-resources","topic-covid-19","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID-19 Communications Strategies - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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