{"id":3372,"date":"2020-09-28T18:00:29","date_gmt":"2020-09-28T18:00:29","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=3372"},"modified":"2021-03-05T22:31:18","modified_gmt":"2021-03-05T22:31:18","slug":"orchestra-fundraising-in-this-time-of-crisis-in-two-parts","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/","title":{"rendered":"Orchestra Fundraising in This Time of Crisis, in Two Parts"},"content":{"rendered":"\n<p>In a matter of weeks, the world has changed dramatically for orchestras. Public spaces are closed, events are canceled, and orchestras are forced to abandon the balance of the concert season. With single ticket revenue instantly drying up, and subscription money for next season slowing, the only reliable stream of revenue has become fundraising.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Part 1: Fundraising in This Time of Crisis<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Orchestra Fundraising in This Time of Crisis (Part 1)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/H2_xWRiPtVA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/Orchestra-Fundraising-in-Crisis-Part-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW THE PRESENTATION SLIDES (PDF)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/fundraising-part-1-webinar-TRANSCRIPT.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">READ THE TRANSCRIPT (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p>What are fundraising best practices during a time of crisis? How are other orchestras managing their fundraising program during this critical time? Hear first-hand accounts from colleagues and clients and expert suggestions as orchestras adjust to an increased reliance on annual and major giving. There will also be ample time during this session to address specific fundraising-related questions from webinar participants, so please come prepared with your thoughts.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Part 2: Maintaining Donor Relationships<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Orchestra Fundraising in This Time of Crisis (Part 2)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n3noLq2gCnY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/Orchestra-Fundraising-in-Crisis-Part-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">VIEW THE PRESENTATION SLIDES (PDF)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/Orchestra-Fundraising-in-This-Time-of-Crisis-Part-2-transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">READ THE TRANSCRIPT (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p>What can you do to strengthen your fundraising program as you prepare for the upcoming concert season? Learn the critical steps needed for effective cultivation, solicitation, and stewardship of prospects, donors, and sponsors during a time of rapid change and uncertainty.<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-0\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-0\"><strong><strong>About the Speakers<\/strong><\/strong><\/h2><div id=\"ac-0\" class=\"c-accordion__content\" style=\"display:none\">\n<p><strong>James Leffler<\/strong><br><em>Vice President of Development, Dallas Symphony Orchestra<\/em><\/p>\n\n\n\n<p>James Leffler&nbsp;joined the Dallas Symphony Orchestra in January 2016 and currently serves as the Vice President of Development. He has broad experience in nonprofit development, having worked in a variety of areas including youth services, higher education, healthcare, and the performing arts. Additionally, James was a partner in a consulting firm that provided fundraising and digital solutions for community colleges. James holds a Bachelor of Music Degree in Music Performance from Columbus State University and a Master of Music in Instrumental Performance from Oklahoma City University.&nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p><strong>Bob Swaney<br><\/strong><em>Founder and CEO,&nbsp;Robert Swaney Consulting, Inc.<\/em><\/p>\n\n\n\n<p>A highly sought-after authority on fundraising growth for arts and cultural organizations, Bob Swaney has developed systems and solutions recognized now as industry standards for excellence. With his 30-year career in arts fundraising, Bob\u2019s hallmark lies in helping organizations develop sustainable high-leverage, high-return fundraising programs that are strategic, growth-oriented, and donor-focused. His simple, systematic approach is effective in virtually any size market and for any size institution. Since 2006, Bob has successfully shared his system with over 100 organizations across the country to strengthen their philanthropic core.<\/p>\n\n\n\n<p>As Founder and CEO of Robert Swaney Consulting, Bob has assembled and leads an extraordinary team of consultants who coach clients using his system. Above all, Bob and his team work with organizations to achieve growth regardless of community, organization, or economic conditions. He regularly participates as a speaker for industry-related conferences and has served on the boards of several arts and education organizations.<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact Member Services at&nbsp;<strong><a href=\"mailto:member@americanorchestras.org\">member@americanorchestras.org<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em><em>These webinars were made possible by generous grants from <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\">American Express<\/a><\/strong>, the <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\">Howard Gilman Foundation<\/a><\/strong>, and the <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.arts.gov\/\" target=\"_blank\">National Endowment for the Arts<\/a><\/strong>, as well as supported, in part, by public funds from the <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\">New York City Department of Cultural Affairs<\/a><\/strong> in partnership with the City Council.<\/em><\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-light-background-color has-gray-dark-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png\" alt=\"\" class=\"wp-image-19281\" width=\"180\" height=\"179\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-300x300.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-150x150.png 150w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-768x766.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1536x1532.png 1536w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-2048x2043.png 2048w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"87\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2.png\" alt=\"\" class=\"wp-image-17926\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2.png 391w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2-300x67.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2-385x87.png 385w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png\" alt=\"\" class=\"wp-image-19190\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-300x150.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-768x384.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"37\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/dclaLogo_color_2-1.png\" alt=\"NYC Cultural Affairs\" class=\"wp-image-19225\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In a matter of weeks, the world has changed dramatically for orchestras. Public spaces are closed, events are canceled, and orchestras are forced to abandon the balance of the concert season. With single ticket revenue instantly drying up, and subscription money for next season slowing, the only reliable stream of revenue has become fundraising.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":22816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-on-demand-webinar","learning-type-events-webinars","topic-covid-19","topic-development-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orchestra Fundraising in This Time of Crisis, in Two Parts - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orchestra Fundraising in This Time of Crisis, in Two Parts - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"In a matter of weeks, the world has changed dramatically for orchestras. Public spaces are closed, events are canceled, and orchestras are forced to abandon the balance of the concert season. With single ticket revenue instantly drying up, and subscription money for next season slowing, the only reliable stream of revenue has become fundraising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/\" \/>\n<meta property=\"og:site_name\" content=\"americanorchestras.org\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/orchleague\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-28T18:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-05T22:31:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/09\/Orchestra-Fundraising-in-This-Time-of-Crisis-in-Two-Parts.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1012\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Dennis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orchleague\" \/>\n<meta name=\"twitter:site\" content=\"@orchleague\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Dennis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/\"},\"author\":{\"name\":\"Ian Dennis\",\"@id\":\"https:\/\/americanorchestras.org\/#\/schema\/person\/6f5a41fead673aee12f1fcd464905a37\"},\"headline\":\"Orchestra Fundraising in This Time of Crisis, in Two Parts\",\"datePublished\":\"2020-09-28T18:00:29+00:00\",\"dateModified\":\"2021-03-05T22:31:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/\"},\"wordCount\":531,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/09\/Orchestra-Fundraising-in-This-Time-of-Crisis-in-Two-Parts.jpg\",\"articleSection\":[\"Learn\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/\",\"url\":\"https:\/\/americanorchestras.org\/orchestra-fundraising-in-this-time-of-crisis-in-two-parts\/\",\"name\":\"Orchestra Fundraising in This Time of Crisis, in Two Parts - 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