{"id":34058,"date":"2022-10-18T15:05:44","date_gmt":"2022-10-18T15:05:44","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=34058"},"modified":"2022-10-21T17:08:51","modified_gmt":"2022-10-21T17:08:51","slug":"post-pandemic-engagement-how-to-reach-out-to-nextgen-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/post-pandemic-engagement-how-to-reach-out-to-nextgen-in-the-digital-age\/","title":{"rendered":"Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age"},"content":{"rendered":"\n

Originally recorded October 18, 2022<\/em><\/p>\n\n\n\n

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Register to watch the recording<\/a><\/div>\n<\/div>\n\n\n\n

The content of this webinar was developed by and sponsored by easy-connect.<\/em><\/p>\n\n\n\n

Cultural institutions around the world are working hard to bring audiences back into venues, but a recent WolfBrown study shows that 25% of the audience (our most loyal and generous patrons) will not return. In response, how can orchestras increase engagement with new and younger audiences?<\/p>\n\n\n\n

In this 60-minute sponsored webinar, the U.S. and Europe come together to share data and experiences about audience behavior from recent years. First, we dive into audience trends in the U.S. from the 2021-22 season and look at changes from the reopening season. Then, we share how Europe\u2019s top performing arts institutions have managed to increase engagement with old and new audiences alike, using a case study of the ClassicCard platform\/app from Berlin for under-30 patrons. Lastly, we demonstrate how data-driven content presentation, digital communication, and community features are lowering barriers for entry to arts and culture.<\/p>\n\n\n\n

While the significant decline in audience numbers is most visibly linked to the post-pandemic environment, we also investigate how the issue has deeper roots in conventional performing arts experience and marketing. Patron schemes should be just as much about value for time as value for money. You\u2019ll come away with ideas on how innovative digital solutions can grow and engage your audience.<\/p>\n\n\n\n

Speakers:<\/strong> Jamie Alexander, Director, JCA Arts Marketing; Sophie Garzon-Lapierre, Head of Business Development & Marketing, easy-connect \/ Ticket Gretchen GmbH; Kerstin Glasow, Director of Marketing & Sales, Berlin Philharmonic; John Kieser, Director of Partnerships for IDAGIO GmbH and Executive Producer of Media for the New World Symphony; and David Taylor, arts entrepreneur, consultant, coach, and author<\/p>\n\n\n\n

Who Should Watch?<\/h2>
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Marketing and public relations staff, customer experience staff, customer service and front of house staff, digital staff, executive directors, general managers and operations staff, conductors, and anyone interested in learning how to engage new audiences.<\/p>\n<\/div><\/div>\n\n\n\n

Cost<\/h2>
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