{"id":3517,"date":"2020-02-17T15:13:00","date_gmt":"2020-02-17T15:13:00","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=3517"},"modified":"2021-06-30T21:11:57","modified_gmt":"2021-06-30T21:11:57","slug":"using-wallace-case-studies-to-develop-new-audiences","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/using-wallace-case-studies-to-develop-new-audiences\/","title":{"rendered":"Using Wallace Case Studies to Develop New Audiences"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Using Wallace Case Studies to Develop New Audiences\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/bngBmOrhXro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-coral-background-color\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/Using-Wallace-Case-Studies-to-Develop-New-Audiences-Transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">READ THE TRANSCRIPT (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<p>The Wallace Foundation has published numerous articles and case studies on audience development through their&nbsp;<a href=\"https:\/\/www.wallacefoundation.org\/knowledge-center\/building-audiences-for-the-arts\/pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Building Audiences for the Arts<\/strong><\/a>&nbsp;initiative, with more to come. This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. Now that there is a wealth of audience development information available, what can orchestras learn from these case studies?<\/p>\n\n\n\n<p>Join us for a webinar in which Rachel Roberts, Associate Professor of Music Leadership at the Eastman School of Music, shares insights and strategies for how orchestras can best utilize these resources. She\u2019ll explore two case studies: Opera Theatre of Saint Louis\u2019s Opera Tastings events, aimed at exposing new audiences to opera, and Denver Center Theatre Company\u2019s Off-Center, which produces theater experiences designed to attract and retain millennials.<\/p>\n\n\n\n<p>Participants will learn how to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Amplify their marketing with audience research<\/li><li>Engage new communities with classical music<\/li><li>Collaborate across departments to create a specific audience experience<\/li><li>Experiment with different models over time to refine new initiatives<\/li><\/ul>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-0\" class=\"c-accordion__title js-accordion-controller\" tabindex=\"0\" role=\"button\" aria-controls=\"ac-0\">About the Speaker<\/h2><div id=\"ac-0\" class=\"c-accordion__content\" style=\"display:none\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"335\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/09\/RachelRobertsWebinar1.jpg\" alt=\"\" class=\"wp-image-3552\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/09\/RachelRobertsWebinar1.jpg 335w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/09\/RachelRobertsWebinar1-300x300.jpg 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/09\/RachelRobertsWebinar1-150x150.jpg 150w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Rachel Roberts<\/strong> has navigated both the nonprofit performing arts and higher education sectors, having held unique positions in both. In 2018, Rachel was named Associate Professor of Music Leadership and Graduate Degree Program Director at Eastman School of Music\u2019s Institute for Music Leadership. In this newly created faculty role, she leads the new MA in Music Leadership, which aims to support the development of a unique combination of artistic and executive skills in the preparation of music leaders.&nbsp;<\/p>\n\n\n\n<p>Prior to this faculty role, Rachel was appointed as the first Director of the Entrepreneurial Musicianship Department at New England Conservatory. In the nonprofit performing arts sector, Rachel served as the first Director of Strategic Planning Engagement for the Atlanta Symphony Orchestra (ASO), working on organization-wide strategic and governance objectives. She led the ASO\u2019s grand opening festivities at the Verizon Wireless Amphitheatre at Encore Park and instituted the orchestra\u2019s \u201cnew traditions\u201d during the inaugural 2008 summer series. Rachel arrived at the ASO after completing the League of American Orchestras\u2019 Orchestra Management Fellowship program, having worked with orchestras in Aspen, Detroit, South Dakota, and Atlanta.<\/p>\n\n\n\n<p>An Iowa native, Rachel holds a Masters Degree in Education from the Harvard Graduate School of Education, a Bachelors of Music in flute performance at the Eastman School of Music, and a certificate through the Catherine Filene Shouse Arts Leadership Program. Her career in orchestra management began as Artistic and Production Assistant with the Houston Symphony. Since leaving Eastman, Rachel has continued to pursue her passion for sharing music by performing with colleagues across the country, as a member of the Essimar Trio, and by serving as a Flute Faculty Member at NEC\u2019s Preparatory School.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact David Styers, Director, Learning and Leadership Programs, at&nbsp;<strong><a href=\"mailto:dstyers@americanorchestras.org\">dstyers@americanorchestras.org<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>This webinar was made possible by a generous grant from <strong><a href=\"https:\/\/www.wallacefoundation.org\/pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">The Wallace Foundation<\/a><\/strong>.<\/em><\/p>\n\n\n\n<p><em>Additional support was provided by <strong><a href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">American Express<\/a><\/strong>, the <strong><a href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Howard Gilman Foundation<\/a><\/strong>, and the <strong><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Endowment for the Arts<\/a><\/strong>, and by public funds from the <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\">New York City Department of Cultural Affairs<\/a><\/strong> in partnership with the City Council.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-blue-light-background-color has-gray-dark-color has-text-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.wallacefoundation.org\/pages\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"73\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/01\/logo-1.png\" alt=\"The Wallace Foundation\" class=\"wp-image-15511\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png\" alt=\"\" class=\"wp-image-19281\" width=\"167\" height=\"166\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1024x1021.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-300x300.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-150x150.png 150w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-768x766.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-1536x1532.png 1536w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2020\/06\/AXP_BlueBoxLogo_EXTRALARGEscale_PMS285Coated_PE-2-2048x2043.png 2048w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"391\" height=\"87\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2.png\" alt=\"\" class=\"wp-image-17926\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2.png 391w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2-300x67.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HGF-Logo2-385x87.png 385w\" sizes=\"auto, (max-width: 391px) 100vw, 391px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png\" alt=\"\" class=\"wp-image-19190\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-300x150.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-768x384.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"37\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/dclaLogo_color_2-1.png\" alt=\"NYC Cultural Affairs\" class=\"wp-image-19225\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em><strong>Image of Rachel Roberts<\/strong>: courtesy of the speaker<\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The Wallace Foundation has published numerous articles and case studies on audience development through their Building Audiences for the Arts initiative, with more to come. This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. Now that there is a wealth of audience development information available, what can orchestras learn from these case studies?<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-3517","post","type-post","status-publish","format-standard","hentry","category-learn","format-on-demand-webinar","learning-type-events-webinars","topic-audience-engagement","topic-marketing-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Wallace Case Studies to Develop New Audiences - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/using-wallace-case-studies-to-develop-new-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Wallace Case Studies to Develop New Audiences - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"The Wallace Foundation has published numerous articles and case studies on audience development through their Building Audiences for the Arts initiative, with more to come. 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This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. 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