{"id":35333,"date":"2023-01-24T16:19:59","date_gmt":"2023-01-24T16:19:59","guid":{"rendered":"https:\/\/americanorchestras.org\/?page_id=35333"},"modified":"2024-09-18T19:51:37","modified_gmt":"2024-09-18T19:51:37","slug":"audience-diversification-resources","status":"publish","type":"page","link":"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-diversification-resources\/","title":{"rendered":"Audience Diversification Resources"},"content":{"rendered":"\n<p><em>Updated July 2024<\/em><\/p>\n\n\n\n<p>Engaging a wide range of audiences from local communities is critical to the future relevance, artistic vibrancy, and financial sustainability of orchestras across the U.S. We hope the resources below and on the <strong><a href=\"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-growth-resources\/\">audience growth resources page<\/a><\/strong> will inform the work ahead.<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-353330\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Read First<\/h2><div id=\"ac-353330\" class=\"c-accordion__content\">\n<ul class=\"wp-block-list\">\n<li><strong>NEW JULY 2024 Strategies:<\/strong>&nbsp;Read the League\u2019s <a href=\"https:\/\/americanorchestras.org\/catalyst-guide-audience-diversification\/\"><strong>Catalyst Guide on Audience Diversification<\/strong><\/a> to explore 8 key audience diversification strategies; case studies showing 15 orchestras in action;&nbsp;and tactics for overcoming commonly experienced challenges. Dive deeper into this resource with its <a href=\"https:\/\/americanorchestras.org\/free-member-webinar-stories-of-progress-in-audience-engagement\/\"><strong>accompanying webinar<\/strong><\/a> and <a href=\"https:\/\/symphony.org\/features\/a-guide-to-diversifying-orchestra-audiences\/\"><strong><em>Symphony<\/em> spotlight<\/strong><\/a>. <\/li>\n\n\n\n<li><strong>NEW JULY 2024 Challenges:&nbsp;The proportion of tickets sold to Asian, Black and Hispanic patrons <\/strong><a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/trg-arts\/https:\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/trg-arts\/\"><strong>grew only slightly<\/strong><\/a><strong> between 2019 and 2023, according to TRG research conducted in partnership with the League.&nbsp;National panel research from IMPACTS Experience suggests that <\/strong><a href=\"https:\/\/www.colleendilen.com\/2024\/04\/24\/how-diverse-members-subscribers\/\"><strong>14% of orchestra patrons self-identified as BIPOC in 2023<\/strong><\/a><strong>, compared to 25% of live theater patrons and 43% of the U.S. population.<\/strong><\/li>\n\n\n\n<li><strong>NEW JULY 2024 Opportunities:<\/strong>&nbsp;Many Americans who do not attend orchestra performances <del>do <\/del>say they enjoy classical music.&nbsp;Read the report \u201c<a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/culture-community-national-research-initiative\/\"><strong>Taking Another Listen: Audience Research With People of Color To Help Make Classical Music Radio More Welcoming<\/strong><\/a>,\u201d issued by Slover Linett in partnership with the League.&nbsp;<\/li>\n\n\n\n<li><strong>Insights:<\/strong>&nbsp;Learn how and why people of all racial and ethnic groups connect to arts, culture, and creativity, by reading studies&nbsp;<a href=\"https:\/\/sloverlinett.com\/insights\/centering-the-picture-the-role-of-race-ethnicity-in-cultural-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Centering the Picture:&nbsp; The role of race &amp; ethnicity in cultural engagement<\/strong><\/a>, and&nbsp;<a href=\"https:\/\/sloverlinett.com\/insights\/black-perspectives-on-creativity-trustworthiness-welcome-and-well-being-a-qualitative-study\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Black Perspectives on Creativity, Trust, Welcome and Wellbeing:&nbsp; a Qualitative Study<\/strong><\/a>&nbsp;from Slover Linett. Also, watch the League webinar&nbsp;<a href=\"https:\/\/americanorchestras.org\/engaging-the-latinx-community-2\/\"><strong>Engaging the Latinx Community<\/strong><\/a>.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-353331\" class=\"c-accordion__title js-accordion-controller\" role=\"button\"><strong>Creating a Warm Welcome<\/strong><\/h2><div id=\"ac-353331\" class=\"c-accordion__content\">\n<ul class=\"wp-block-list\">\n<li><strong>NEW JULY 2024: <\/strong><a href=\"https:\/\/www.colleendilen.com\/2024\/05\/08\/factors-welcoming-experience\/\"><strong>\u201cIt\u2019s difficult to entice people to spend their precious time and money going to a place where they feel like they do not belong<\/strong><\/a>,\u201d says Colleen Dillenschneider of IMPACTS Experience.&nbsp;<\/li>\n\n\n\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>While orchestras have been making efforts to become more welcoming,&nbsp;<a href=\"https:\/\/www.colleendilen.com\/2024\/05\/08\/factors-welcoming-experience\/\"><strong>they are seeing limited progress<\/strong>&nbsp;<\/a>when compared to other cultural organizations.<\/li>\n\n\n\n<li>43% of Black Americans \u2013 and 27% of the total U.S. population \u2013 see systemic racism in orchestras. For the details<strong>,&nbsp;<\/strong>watch the League\u2019s 2022 webinar&nbsp;<a href=\"https:\/\/americanorchestras.org\/understanding-audience-motivations-in-a-time-of-ongoing-uncertainty\/\"><strong>Understanding Audience Motivations in a Time of Ongoing Uncertainty<\/strong><\/a>&nbsp;with Slover Linett and LaPlaca Cohen.<\/li>\n\n\n\n<li>Even some current audience members feel unwelcome at orchestra concerts, and those who do so are twice as likely to be BIPOC than White. The most often reported sources of discomfort are other audience members and front-of-house staff: read more in the&nbsp;<a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/wolfbrown-covid-19-audience-outlook-monitor\/\"><strong>Study of Audience Attitudes towards Inclusion, Diversity, and Equity<\/strong><\/a>&nbsp;produced by WolfBrown in partnership with the League.<\/li>\n\n\n\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>In describing a welcoming experience at an arts and culture organization, Americans (both attendees and non-attendees) prioritize seeing \u201cpeople like me\u201d in the audience.&nbsp;For organizations with little current audience diversity, <a href=\"https:\/\/www.colleendilen.com\/2024\/05\/08\/factors-welcoming-experience\/\"><strong>other factors become even more important<\/strong><\/a>, according to IMPACTS Experience.&nbsp;<\/li>\n\n\n\n<li>Scroll down for guidance on how to create a warm welcome, and be sure to read the League\u2019s <a href=\"https:\/\/americanorchestras.org\/catalyst-guide-audience-diversification\/\"><strong>Catalyst Guide on Audience Diversification<\/strong><\/a> for more.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-353332\" class=\"c-accordion__title js-accordion-controller\" role=\"button\"><strong>Repertoire<\/strong><\/h2><div id=\"ac-353332\" class=\"c-accordion__content\">\n<ul class=\"wp-block-list\">\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>Across the arts and culture sector as a whole, audiences <a href=\"https:\/\/www.colleendilen.com\/2024\/05\/08\/factors-welcoming-experience\/\"><strong>value fair representation in the form of inclusive stories told by representative voices<\/strong><\/a>. For orchestras working on audience diversification, this means programming repertoire that is significantly meaningful to the target communities.&nbsp;Read about your peer orchestras\u2019 efforts in programming music that is engaged with our times and meaningful to multiple audiences and communities, with the League\u2019s Catalyst Guide&nbsp;<a href=\"https:\/\/americanorchestras.org\/equity-diversity-and-inclusion-in-artistic-planning\/\"><strong><em>Equity, Diversity and Inclusion in Artistic Planning<\/em><\/strong><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/americanorchestras.org\/event\/we-are-what-we-play-part-2-how-to-diversify-orchestra-programming\/\"><strong>watch the accompanying webinar<\/strong><\/a>.<\/li>\n\n\n\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>Hear how Phil Chan of <a href=\"https:\/\/www.yellowface.org\/\"><strong>Final Bow for Yellowface<\/strong><\/a> <a href=\"https:\/\/capacityinteractive.com\/podcast\/staging-classical-works-for-todays-audiences\/\"><strong>updates works from the classical Western canon<\/strong><\/a> that contain outdated representations of non-Western cultures while maintaining the integrity of these works.&nbsp;<a href=\"https:\/\/capacityinteractive.com\/podcast\/decolonizing-classical-music\/\"><strong>Explore this topic more broadly<\/strong><\/a> with bassoonist and commentator Loki Karuna.<\/li>\n\n\n\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>Explore the League\u2019s list of <a href=\"https:\/\/americanorchestras.org\/databases-of-repertoire-by-underrepresented-composers\/\"><strong>repertoire diversification resources<\/strong><\/a><strong>,<\/strong> and explore the repertoire by BIPOC, women, and transgender composers being performed by your peer orchestras in the annual <a href=\"https:\/\/americanorchestras.org\/2023-orchestra-repertoire-report\/\"><strong>Repertoire Report<\/strong><\/a> produced by the Institute for Composer Diversity in partnership with the League.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-353333\" class=\"c-accordion__title js-accordion-controller\" role=\"button\"><strong>Programming<\/strong><\/h2><div id=\"ac-353333\" class=\"c-accordion__content\">\n<ul class=\"wp-block-list\">\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>While diversity of on-stage representation is critical, alone it is not enough to sustain progress towards audience diversification.&nbsp;This finding of the&nbsp;<a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/wolfbrown-covid-19-audience-outlook-monitor\/\"><strong>Study of Audience Attitudes towards Inclusion, Diversity, and Equity<\/strong><\/a>&nbsp;from by WolfBrown (in partnership with the League) is mirrored across the arts and culture sector as a whole:&nbsp; <a href=\"https:\/\/www.colleendilen.com\/2024\/05\/08\/factors-welcoming-experience\/\"><strong>read more<\/strong><\/a> from IMPACTS Research.&nbsp;<\/li>\n\n\n\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>The same study shows that when programming is designed with and forBIPOC communities, audience diversity <strong><em>does<\/em><\/strong> increase.&nbsp;Sustaining the interest of BIPOC audiences requires ongoing listening and responsiveness to programming preferences.&nbsp;<\/li>\n\n\n\n<li>Read how the Detroit Symphony adopted the kind of integrated approach to audience diversification, community engagement and programming that builds communities\u2019 agency, in the&nbsp;<a href=\"https:\/\/americanorchestras.org\/catalyst-snapshots-edi-case-studies-from-american-orchestras\/\"><strong>League\u2019s Catalyst Snapshot&nbsp;<\/strong><strong><em>Pursuing EDI Through Community Engagement<\/em><\/strong><\/a>.<\/li>\n\n\n\n<li>To hear about the importance to BIPOC Americans of local venues that focus on arts and culture reflective of their own cultural identities, watch the League\u2019s 2022 webinar&nbsp;<a href=\"https:\/\/americanorchestras.org\/understanding-audience-motivations-in-a-time-of-ongoing-uncertainty\/\"><strong>Understanding Audience Motivations in a Time of Ongoing Uncertainty<\/strong><\/a>&nbsp;with Slover Linett and LaPlaca Cohen.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-353334\" class=\"c-accordion__title js-accordion-controller\" role=\"button\"><strong>Marketing<\/strong><\/h2><div id=\"ac-353334\" class=\"c-accordion__content\">\n<ul class=\"wp-block-list\">\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>\u201cSeeing people like me in ads \/ marketing materials\u201d is the <a href=\"https:\/\/www.colleendilen.com\/2024\/05\/08\/factors-welcoming-experience\/\"><strong>second most important factor<\/strong><\/a> in making Americans (non-attendees and attendees) feel welcome at an arts and culture institution, after \u201cseeing other visitors like me.\u201d&nbsp;<\/li>\n\n\n\n<li>Which specific social media and communications tactics have orchestras found most helpful in reaching new audiences?&nbsp;<a href=\"https:\/\/americanorchestras.org\/audience-diversification-strategies-report\/\"><strong>Download the Advisory Board for the Arts\u2019 2022 Audience Diversification Strategies Benchmarking Report<\/strong><\/a>, produced in partnership with the League.&nbsp; And learn from the Handel and Haydn Society\u2019s research to identify and leverage latent market potential by&nbsp;<a href=\"https:\/\/americanorchestras.org\/catalyst-snapshots-edi-case-studies-from-american-orchestras\/\"><strong>downloading the League\u2019s Catalyst Snapshot&nbsp;<\/strong><strong><em>Using Plans and Metrics to Advance EDI<\/em><\/strong><\/a>, or&nbsp;<a href=\"https:\/\/americanorchestras.org\/conference-2022-diversifying-audiences-with-research-and-relevance\/\"><strong>watching the related Conference 2022 session<\/strong><\/a>.<\/li>\n\n\n\n<li><a href=\"https:\/\/culturaldata.org\/media\/2388\/dataarts_intersectionfmadei_final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SMU DataArts also offers insights into about how specific marketing and advertising investments)<\/strong><\/a>&nbsp;can enhance audience diversification efforts.&nbsp;<\/li>\n\n\n\n<li>For guidance on marketing to younger audiences, watch the League webinar&nbsp;<a href=\"https:\/\/americanorchestras.org\/post-pandemic-engagement-how-to-reach-out-to-nextgen-in-the-digital-age\/\"><strong>Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age<\/strong><\/a>&nbsp;with a focus on data-driven content presentation, digital communication, and online community.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-353335\" class=\"c-accordion__title js-accordion-controller\" role=\"button\"><strong>Setting Your Organization Up for Success<\/strong><\/h2><div id=\"ac-353335\" class=\"c-accordion__content\">\n<ul class=\"wp-block-list\">\n<li>Read the League\u2019s report&nbsp;<a href=\"https:\/\/americanorchestras.org\/promising-practices-actions-orchestras-can-take-to-make-progress-toward-equity\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Promising Practices:&nbsp; Actions Orchestras Can Take Towards Equity<\/strong><\/a>&nbsp;to learn about the organizational foundations needed for any audience diversification efforts to succeed.&nbsp;<\/li>\n\n\n\n<li><strong>NEW JULY 2024:&nbsp;<\/strong>Listen to Paul R. Johnson, VP of People &amp; Culture and Chief Diversity Officer of the Seattle Symphony, and Aaron Dworkin of Art Engines discuss <a href=\"https:\/\/www.artsjournal.com\/artsengines\/2024\/06\/01\/paul-r-johnson-shares-strategies-for-implementing-dei-within-arts-organizations\/?mc_cid=be62b3c2b5&amp;mc_eid=a7b800c4a0\"><strong>how DEI can be systematically structured<\/strong><\/a> within orchestras to promote inclusive environments.<\/li>\n\n\n\n<li><a href=\"https:\/\/culturaldata.org\/media\/2388\/dataarts_intersectionfmadei_final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read this DataArts report<\/strong><\/a>&nbsp;and <a href=\"https:\/\/ideas.capacityinteractive.com\/ci-to-eye-podcast-episodes\/competing-with-the-couch-how-to-reengage-audiences-in-new-ways?hsCtaTracking=52dc54ff-4722-46ba-8693-eda3c612d5d2%7C49893062-cd45-47ee-a0e2-c22229ebc1c1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>listen to Capacity Interactive\u2019s podcast<\/strong><\/a>&nbsp;for highlights on how subscription decline can be used to prompt a culture change that supports new audience diversification efforts.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Related League Resources<\/h4>\n\n\n<div id=\"block_1ca03d699637ed0d8a5968076ffdbd31\" class=\"ThreespotBlock l-fullwidth card-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"CardPromo CardPromo--col3 \">\n  <div>\n        <div class=\"CardPromo-contentWrapper\">\n      <div class=\"CardPromo-content\">\n                  <ul class=\"CardPromo-list\">\n                                                          <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38575\/LOA-Catalyst-LandingV1-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38575\/LOA-Catalyst-LandingV1-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38575\/LOA-Catalyst-LandingV1-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/catalyst-guide-audience-diversification\/\">Catalyst Guide: Audience Diversification<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/34890\/texture-only-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/34890\/texture-only-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/34890\/texture-only-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/equity-diversity-and-inclusion-in-artistic-planning\/\">Equity, Diversity, and Inclusion in Artistic Planning<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                                                  <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/40244\/Melissa-Taylor_Lowres_6.5.2024-32-scaled-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/40244\/Melissa-Taylor_Lowres_6.5.2024-32-scaled-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/40244\/Melissa-Taylor_Lowres_6.5.2024-32-scaled-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Audience Engagement\">Audience Engagement<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/redefining-relevance-a-new-lens-for-audience-development\/\">Redefining Relevance: A New Lens for Audience Development<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/39948\/Melissa-Taylor_Lowres_6.5.2024-246-cropped-scaled-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/39948\/Melissa-Taylor_Lowres_6.5.2024-246-cropped-scaled-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/39948\/Melissa-Taylor_Lowres_6.5.2024-246-cropped-scaled-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Audience Engagement\">Audience Engagement<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/adapting-to-changing-audience-tastes-and-preferences\/\">Adapting to Changing Audience Tastes and Preferences<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        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1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/30283\/2021_SF_Symphony_Dia-4323_rotated-scaled-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/30283\/2021_SF_Symphony_Dia-4323_rotated-scaled-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/30283\/2021_SF_Symphony_Dia-4323_rotated-scaled-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n       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https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/31088\/Website-Banner-1800-x-675-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/31088\/Website-Banner-1800-x-675-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/31088\/Website-Banner-1800-x-675-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/promising-practices-actions-orchestras-can-take-to-make-progress-toward-equity\/\">Promising Practices: Actions Orchestras Can Take to Make Progress Toward Equity<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 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