{"id":35340,"date":"2023-01-24T16:35:22","date_gmt":"2023-01-24T16:35:22","guid":{"rendered":"https:\/\/americanorchestras.org\/?page_id=35340"},"modified":"2024-09-18T16:30:07","modified_gmt":"2024-09-18T16:30:07","slug":"audience-engagement","status":"publish","type":"page","link":"https:\/\/americanorchestras.org\/learn\/audience-engagement\/","title":{"rendered":"Audience Engagement"},"content":{"rendered":"\n<p>Orchestras across the country are working to diversify their audience mix, convert prospects into attendees, and get current audience members to attend more often. <\/p>\n\n\n<div id=\"block_7beccac11cd27e69c20d13ef77e7990b\" class=\"ThreespotBlock l-fullwidth content-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"ContentPromo \">\n  \n          \n    \n    \n    <div \n      class=\"ContentPromo-item ContentPromo-item--main u-mt3 \">\n              <div class=\"ContentPromo-item-img bg-image\">\n          <a href=\"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-growth-resources\/\">\n            <span class=\"u-screenreader\">Audience Growth Resources Read article<\/span>\n            \n            <img decoding=\"async\" \n              class=\"bg-image-source\"\n              src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/35354\/audience-growth-featured-image-charts-1200x675-c.png\"\n              srcset=\"\n                https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/35354\/audience-growth-featured-image-charts-640x360-c.png 640w,\n                https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/35354\/audience-growth-featured-image-charts-960x540-c.png 960w,\n                https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/35354\/audience-growth-featured-image-charts-1920x1080-c.png 1800w\"\n              sizes=\"\n              (min-width: 725px) 50vw,\n              100vw\"\n              alt=\"\"\n            >\n          <\/a>\n        <\/div>\n      \n      <div class=\"ContentPromo-item-content  \">\n        <p class=\"ContentPromo-item-type\">\n                      <span>Audience Engagement<\/span>\n                  <\/p>\n\n        \n        \n        \n         \n          <h3 class=\"ContentPromo-item-title\"><a class=\"\" href=\"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-growth-resources\/\">Audience Growth Resources<\/a><\/h3>\n        \n        <div class=\"ContentPromo-item-description \">\n          Audience preferences and priorities have profoundly changed. As a result, the orchestra field will need to think differently: meeting audiences where they are today &#8211; with new approaches to presentation, programming, marketing and customer experience \u2013 will be critical.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->\n        <\/div>\n\n                  <a href=\"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-growth-resources\/\" class=\"ContentPromo-item-link\" data-icon=\"arrow\">\n            <span class=\"u-screenreader\">Audience Growth Resources<\/span> READ MORE\n          <\/a>\n         \n      <\/div>\n    <\/div>\n          \n    \n    \n    <div \n      class=\"ContentPromo-item  u-mt3 \">\n      \n      <div class=\"ContentPromo-item-content CoverLink-parent \">\n        <p class=\"ContentPromo-item-type\">\n                      <span>Audience Engagement<\/span>\n                  <\/p>\n\n        \n        \n        \n         \n          <h3 class=\"ContentPromo-item-title\"><a class=\"CoverLink\" href=\"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-diversification-resources\/\">Audience Diversification Resources<\/a><\/h3>\n        \n        <div class=\"ContentPromo-item-description CoverLink-over\">\n          At this moment of change in audience behaviors and preferences, there is an opportunity to engage the many Americans who listen to classical music online but do not yet attend orchestral performances. Identify and reach new audiences with the most effective strategies.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->\n        <\/div>\n\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"ContentPromo-item-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg>\n         \n      <\/div>\n    <\/div>\n          \n    \n    \n    <div \n      class=\"ContentPromo-item  u-mt3 \">\n      \n      <div class=\"ContentPromo-item-content CoverLink-parent \">\n        <p class=\"ContentPromo-item-type\">\n                      <span>Audience Engagement<\/span>\n                  <\/p>\n\n        \n        \n        \n         \n          <h3 class=\"ContentPromo-item-title\"><a class=\"CoverLink\" href=\"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-engagement-research-from-the-wallace-foundation\/\">Audience Engagement: Research from The Wallace Foundation<\/a><\/h3>\n        \n        <div class=\"ContentPromo-item-description CoverLink-over\">\n          Building Audiences and Reimagining the Future of the Arts The Wallace Foundation&nbsp;supports audience-building efforts by arts organizations, including orchestras, and commissions research to understand what works, what doesn\u2019t, and why. Learn more about&nbsp;Wallace\u2019s Building Audiences for Sustainability&nbsp;initiative. The Wallace Foundation\u2019s newest series, Reimagining the Future of the Arts brings together leading experts in the field &hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->\n        <\/div>\n\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"ContentPromo-item-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg>\n         \n      <\/div>\n    <\/div>\n  \n  \n  <\/div>\n  <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Videos and Webinars<\/h2>\n\n\n<div id=\"block_48ee92738e3647b06cc4f0624f037409\" class=\"ThreespotBlock l-fullwidth card-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"CardPromo CardPromo--col3 \">\n  <div>\n        <div class=\"CardPromo-contentWrapper\">\n      <div class=\"CardPromo-content\">\n                  <ul class=\"CardPromo-list\">\n                                                                                    <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/40244\/Melissa-Taylor_Lowres_6.5.2024-32-scaled-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/40244\/Melissa-Taylor_Lowres_6.5.2024-32-scaled-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/40244\/Melissa-Taylor_Lowres_6.5.2024-32-scaled-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Audience Engagement\">Audience Engagement<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/redefining-relevance-a-new-lens-for-audience-development\/\">Redefining Relevance: A New Lens for Audience Development<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/39948\/Melissa-Taylor_Lowres_6.5.2024-246-cropped-scaled-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/39948\/Melissa-Taylor_Lowres_6.5.2024-246-cropped-scaled-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/39948\/Melissa-Taylor_Lowres_6.5.2024-246-cropped-scaled-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Audience Engagement\">Audience Engagement<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/adapting-to-changing-audience-tastes-and-preferences\/\">Adapting to Changing Audience Tastes and Preferences<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                    <\/ul>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>  <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Data Partnerships<\/h2>\n\n\n<div id=\"block_affd5dfb076faf6ee6537724b0dddcdf\" class=\"ThreespotBlock l-fullwidth card-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"CardPromo CardPromo--col3 \">\n  <div>\n        <div class=\"CardPromo-contentWrapper\">\n      <div class=\"CardPromo-content\">\n                  <ul class=\"CardPromo-list\">\n                                                          <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--purple CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                     \n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/slover-linett\/taking-another-listen\/\">Taking Another Listen<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--teal CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                     \n                        <span class=\"\" aria-label=\"Audience Engagement\">Audience Engagement<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/trg-arts\/\">TRG Arts<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--purple CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                     \n                        <span class=\"\" aria-label=\"Audience Engagement\">Audience Engagement<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/wolfbrown\/wolfbrown-tastes-preferences-survey\/\">WolfBrown Tastes and Preferences Survey<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                    <\/ul>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>  <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Banner: Audiences at the Toronto Symphony Orchestra\u2019s Let\u2019s Dance Relaxed Performance on April 27, 2019 learn about Bhangra dancing with Barrett Principal Education Conductor &amp; Community Ambassador Daniel Bartholomew-Poyser. Credit: Jag Gundu<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orchestras across the country are working to diversify their audience mix, convert prospects into attendees, and get current audience members to attend more often. 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