{"id":37811,"date":"2023-10-30T20:04:57","date_gmt":"2023-10-30T20:04:57","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=37811"},"modified":"2023-10-31T16:01:26","modified_gmt":"2023-10-31T16:01:26","slug":"benefits-of-multi-year-forecasting","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/","title":{"rendered":"Benefits of Multi-Year Forecasting"},"content":{"rendered":"\n<p><em>Originally recorded October 27, 2023<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background wp-element-button\" href=\"https:\/\/americanorchestras.my.site.com\/s\/lt-event?id=a2c5a000002SPVNAA4\" target=\"_blank\" rel=\"noreferrer noopener\">Register to watch the recording<\/a><\/div>\n<\/div>\n\n\n\n<p>As the benefits of government funding dissipate and the new realities of donor and audience behaviors emerge, it has become ever more important for orchestras to think about how they are forecasting over multiple years.<\/p>\n\n\n\n<p> This 60-minute webinar with Susan Nelson provides a framework for forecasting sales and donations and aligning them with realistic expense changes. We also discuss whether obtaining \u201cchange capital\u201d is appropriate to help the organization attain a stable business model.<\/p>\n\n\n\n<p><strong>Speaker:<\/strong> Susan Nelson, Executive Vice President, TDC<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-378110\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Who Should Watch?<\/h2><div id=\"ac-378110\" class=\"c-accordion__content\">\n<p>Finance directors and staff, development directors, marketing directors, executive directors, board chairs, board finance committee members, general managers and operations directors, staff in other roles who are involved in budgeting for your orchestra, and anyone interested in financial forecasting.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-378111\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Cost<\/h2><div id=\"ac-378111\" class=\"c-accordion__content\">\n<ul class=\"wp-block-list\">\n<li>$20 for members<\/li>\n\n\n\n<li>$35 for non-members<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background wp-element-button\" href=\"https:\/\/americanorchestras.my.site.com\/s\/lt-event?id=a2c5a000002SPVNAA4\" target=\"_blank\" rel=\"noreferrer noopener\">Register<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-378112\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">About the Speaker<\/h2><div id=\"ac-378112\" class=\"c-accordion__content\">\n<p><strong><strong><strong><strong>Susan Nelson<\/strong><\/strong><\/strong><\/strong> (she\/her)<strong><br><\/strong><em>Executive Vice President, TDC<\/em><\/p>\n\n\n\n<p>Susan Nelson, Executive Vice President, has been with TDC since 1987. In her many years with the firm, she has led a wide range of projects that include mergers, strategic business plans, financial restructuring, and facilities planning. Susan\u2019s practice focuses on the complex challenge of aligning an organization\u2019s strategy, implementation plan, and financial sustainability. Her deep financial analysis skills and hands-on operational experience has given her a special expertise in how to scale an organization to an appropriate size while creating a sustainable financial capitalization plan. She has worked with clients of all sizes across the country in such areas as arts and culture, community development, education, and social services.<\/p>\n\n\n\n<p>Susan also works with foundation clients to develop effective granting programs and strengthen their investments in organizations. She is the author of a number of publications about capitalization and the nonprofit arts sector.<\/p>\n\n\n\n<p>Prior to joining TDC, Susan held financial management positions at a variety of nonprofits and public agencies, including the Boston Housing Authority and the Opera Company of Boston. She holds a BA in history from the College of Saint Rose.<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Questions?<\/h4>\n\n\n\n<p>Please contact Member Services at&nbsp;<a href=\"mailto:member@americanorchestras.org\"><strong>member@americanorchestras.org<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em>The content of this webinar was developed by Susan Nelson.<\/em><\/p>\n\n\n\n<p><em>This webinar is made possible by generous grants from the&nbsp;<\/em><a href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>Howard Gilman Foundation<\/strong><\/em><\/a><em> and&nbsp;<\/em><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong>National Endowment for the Arts<\/strong><\/em><\/a><em>, as well as, in part, by public funds from the&nbsp;<a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>New York City Department of Cultural Affairs<\/strong><\/a>&nbsp;in partnership with the City Council and the <\/em><strong><em><a href=\"https:\/\/arts.ny.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">New York State Council on the Arts<\/a><\/em><\/strong><em> with the support of the Office of the Governor and the New York State Legislature.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-gray-dark-color has-blue-light-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/howardgilmanfoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-1024x238.png\" alt=\"\" class=\"wp-image-19224\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-1024x238.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-300x70.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman-768x178.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/HowardGilman.png 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.arts.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png\" alt=\"\" class=\"wp-image-19190\" srcset=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-1024x512.png 1024w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-300x150.png 300w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2-768x384.png 768w, https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/2018-Horizontal-Logo-with-url2-2.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www1.nyc.gov\/site\/dcla\/index.page\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2021\/02\/dclaLogo_color_2.png\" alt=\"\" class=\"wp-image-19210\" width=\"203\" height=\"37\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Photo: Susan Nelson speaking at Conference 2023. Credit: Jason Cohn<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A 60-minute webinar with Susan Nelson providing a framework for forecasting sales and donations and aligning them with realistic expense changes.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":37661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-37811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-on-demand-webinar","learning-type-events-webinars","topic-finance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of Multi-Year Forecasting - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Multi-Year Forecasting - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"A 60-minute webinar with Susan Nelson providing a framework for forecasting sales and donations and aligning them with realistic expense changes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/\" \/>\n<meta property=\"og:site_name\" content=\"americanorchestras.org\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/orchleague\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T20:04:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T16:01:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Bettelheim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@orchleague\" \/>\n<meta name=\"twitter:site\" content=\"@orchleague\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Bettelheim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/\"},\"author\":{\"name\":\"Joanna Bettelheim\",\"@id\":\"https:\/\/americanorchestras.org\/#\/schema\/person\/141366fc8ad5dbeeddd66de957dbcd87\"},\"headline\":\"Benefits of Multi-Year Forecasting\",\"datePublished\":\"2023-10-30T20:04:57+00:00\",\"dateModified\":\"2023-10-31T16:01:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/\"},\"wordCount\":436,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg\",\"articleSection\":[\"Learn\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/\",\"url\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/\",\"name\":\"Benefits of Multi-Year Forecasting - americanorchestras.org\",\"isPartOf\":{\"@id\":\"https:\/\/americanorchestras.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg\",\"datePublished\":\"2023-10-30T20:04:57+00:00\",\"dateModified\":\"2023-10-31T16:01:26+00:00\",\"author\":{\"@id\":\"https:\/\/americanorchestras.org\/#\/schema\/person\/141366fc8ad5dbeeddd66de957dbcd87\"},\"breadcrumb\":{\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage\",\"url\":\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg\",\"contentUrl\":\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg\",\"width\":2560,\"height\":1386},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/americanorchestras.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Benefits of Multi-Year Forecasting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/americanorchestras.org\/#website\",\"url\":\"https:\/\/americanorchestras.org\/\",\"name\":\"americanorchestras.org\",\"description\":\"Advancing the Orchestral Experience for All.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/americanorchestras.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/americanorchestras.org\/#\/schema\/person\/141366fc8ad5dbeeddd66de957dbcd87\",\"name\":\"Joanna Bettelheim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/americanorchestras.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6881e127df2edd7e310748fb440f407dc491194ad8e3fce7b6bf759b1ee96251?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6881e127df2edd7e310748fb440f407dc491194ad8e3fce7b6bf759b1ee96251?s=96&d=mm&r=g\",\"caption\":\"Joanna Bettelheim\"},\"url\":\"https:\/\/americanorchestras.org\/author\/joanna-bettelheim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits of Multi-Year Forecasting - americanorchestras.org","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/","og_locale":"en_US","og_type":"article","og_title":"Benefits of Multi-Year Forecasting - americanorchestras.org","og_description":"A 60-minute webinar with Susan Nelson providing a framework for forecasting sales and donations and aligning them with realistic expense changes.","og_url":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/","og_site_name":"americanorchestras.org","article_publisher":"http:\/\/www.facebook.com\/orchleague","article_published_time":"2023-10-30T20:04:57+00:00","article_modified_time":"2023-10-31T16:01:26+00:00","og_image":[{"width":2560,"height":1386,"url":"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg","type":"image\/jpeg"}],"author":"Joanna Bettelheim","twitter_card":"summary_large_image","twitter_creator":"@orchleague","twitter_site":"@orchleague","twitter_misc":{"Written by":"Joanna Bettelheim","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#article","isPartOf":{"@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/"},"author":{"name":"Joanna Bettelheim","@id":"https:\/\/americanorchestras.org\/#\/schema\/person\/141366fc8ad5dbeeddd66de957dbcd87"},"headline":"Benefits of Multi-Year Forecasting","datePublished":"2023-10-30T20:04:57+00:00","dateModified":"2023-10-31T16:01:26+00:00","mainEntityOfPage":{"@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/"},"wordCount":436,"commentCount":0,"image":{"@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage"},"thumbnailUrl":"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg","articleSection":["Learn"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/","url":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/","name":"Benefits of Multi-Year Forecasting - americanorchestras.org","isPartOf":{"@id":"https:\/\/americanorchestras.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage"},"image":{"@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage"},"thumbnailUrl":"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg","datePublished":"2023-10-30T20:04:57+00:00","dateModified":"2023-10-31T16:01:26+00:00","author":{"@id":"https:\/\/americanorchestras.org\/#\/schema\/person\/141366fc8ad5dbeeddd66de957dbcd87"},"breadcrumb":{"@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#primaryimage","url":"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg","contentUrl":"https:\/\/americanorchestras.org\/wp-content\/uploads\/2023\/10\/061523-League-Conference-Day-3-Jason-Cohn-1115-cropped-scaled.jpg","width":2560,"height":1386},{"@type":"BreadcrumbList","@id":"https:\/\/americanorchestras.org\/benefits-of-multi-year-forecasting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/americanorchestras.org\/"},{"@type":"ListItem","position":2,"name":"Benefits of Multi-Year Forecasting"}]},{"@type":"WebSite","@id":"https:\/\/americanorchestras.org\/#website","url":"https:\/\/americanorchestras.org\/","name":"americanorchestras.org","description":"Advancing the Orchestral Experience for All.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/americanorchestras.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/americanorchestras.org\/#\/schema\/person\/141366fc8ad5dbeeddd66de957dbcd87","name":"Joanna Bettelheim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/americanorchestras.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6881e127df2edd7e310748fb440f407dc491194ad8e3fce7b6bf759b1ee96251?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6881e127df2edd7e310748fb440f407dc491194ad8e3fce7b6bf759b1ee96251?s=96&d=mm&r=g","caption":"Joanna Bettelheim"},"url":"https:\/\/americanorchestras.org\/author\/joanna-bettelheim\/"}]}},"_links":{"self":[{"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/posts\/37811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/comments?post=37811"}],"version-history":[{"count":2,"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/posts\/37811\/revisions"}],"predecessor-version":[{"id":37823,"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/posts\/37811\/revisions\/37823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/media\/37661"}],"wp:attachment":[{"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/media?parent=37811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/categories?post=37811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/americanorchestras.org\/wp-json\/wp\/v2\/tags?post=37811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}