{"id":38267,"date":"2024-01-04T19:42:19","date_gmt":"2024-01-04T19:42:19","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=38267"},"modified":"2024-10-07T19:48:17","modified_gmt":"2024-10-07T19:48:17","slug":"catalyst-guide-audience-diversification","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/catalyst-guide-audience-diversification\/","title":{"rendered":"Catalyst Guide: Audience Diversification"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\">by Theodore Wiprud with Dr. Karen Yair and Donna Walker-Kuhne<\/h6>\n\n\n\n<p>The makeup of attendees at our events shows starkly how we matter to our communities. The diversity of those who attend is a key measure \u2014 perhaps the ultimate measure \u2014 of our impact. <\/p>\n\n\n\n<p>In this Catalyst Guide, learn from fifteen orchestras that are making progress towards engaging younger and more racially diverse audiences. Scroll down or <strong><a href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2024\/01\/Audience-Diversification-League-of-American-Orchestras-Catalyst-Guide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download the PDF<\/a><\/strong> to explore 8 key audience diversification strategies, ways to overcome commonly experienced challenges, and case studies showing these orchestras in action.<\/p>\n\n\n\n<p>Get additional perspective on the experiences and strategies found in this guide. League members can watch <strong><a href=\"https:\/\/americanorchestras.org\/free-member-webinar-stories-of-progress-in-audience-engagement\/\">Stories of Progress in Audience Engagement<\/a><\/strong>, a 60-minute webinar with Johnstown Symphony&#8217;s James Blachly,&nbsp;New Haven Symphony Orchestra&#8217;s Janaya Laude, Wisconsin Chamber Orchestra&#8217;s Joe Loehnis,&nbsp;New Haven Symphony Orchestra&#8217;s Katie Bonner Russo,&nbsp;and Virginia Symphony Orchestra&#8217;s Nikki Thorpe, facilitated by Donna Walker-Kuhne.<\/p>\n\n\n<div id=\"block_1bd6234f7382108a98471ef7960456cb\" class=\"ThreespotBlock l-fullwidth tile-promo aligncenter\">\n  <div class=\"l-wrap--wide\">\n    <div class=\"TilePromo TilePromo--withBkg\">\n  <div class=\"TilePromo-contentWrapper\">\n    <div class=\"TilePromo-content\">\n                    <ul class=\"TilePromo-list\">\n                      <li class=\"TilePromo-list-item\">\n              <div class=\"Tile CoverLink-parent\">\n  <div class=\"Tile-contentWrapper\">\n    <div class=\"Tile-content c-white\">\n                    <h3 class=\"Tile-title f-h4\">\n                <a class=\"Tile-title-link CoverLink\" \n                  data-icon=\"arrow\"\n                  \n                  href=\"https:\/\/americanorchestras.org\/audience-diversification-foreword-from-contributing-author-donna-walker-kuhne\/\"\n                  target=\"\">\n                  <span>Foreword<\/span>\n                <\/a>\n              <\/h3>\n                    <p class=\"Tile-text CoverLink-over\">From Contributing Author Donna Walker-Kuhne<\/p>\n          <\/div>\n  <\/div>\n<\/div>            <\/li>\n                      <li class=\"TilePromo-list-item\">\n              <div class=\"Tile CoverLink-parent\">\n  <div class=\"Tile-contentWrapper\">\n    <div class=\"Tile-content c-white\">\n                    <h3 class=\"Tile-title f-h4\">\n                <a class=\"Tile-title-link CoverLink\" \n                  data-icon=\"arrow\"\n                  \n                  href=\"https:\/\/americanorchestras.org\/audience-diversification-introduction\/\"\n                  target=\"\">\n                  <span>Introduction<\/span>\n                <\/a>\n              <\/h3>\n                    <p class=\"Tile-text CoverLink-over\"><\/p>\n          <\/div>\n  <\/div>\n<\/div>            <\/li>\n                      <li class=\"TilePromo-list-item\">\n              <div class=\"Tile CoverLink-parent\">\n  <div class=\"Tile-contentWrapper\">\n    <div class=\"Tile-content c-white\">\n                    <h3 class=\"Tile-title f-h4\">\n                <a class=\"Tile-title-link CoverLink\" \n                  data-icon=\"arrow\"\n                  \n                  href=\"https:\/\/americanorchestras.org\/audience-diversification-why-diversify-audiences\/\"\n                  target=\"\">\n                  <span>Why Diversify Audiences?<\/span>\n                <\/a>\n              <\/h3>\n                    <p class=\"Tile-text CoverLink-over\"><\/p>\n          <\/div>\n  <\/div>\n<\/div>            <\/li>\n                      <li class=\"TilePromo-list-item\">\n              <div class=\"Tile CoverLink-parent\">\n  <div class=\"Tile-contentWrapper\">\n    <div class=\"Tile-content c-white\">\n                    <h3 class=\"Tile-title f-h4\">\n                <a class=\"Tile-title-link CoverLink\" \n                  data-icon=\"arrow\"\n                  \n                  href=\"https:\/\/americanorchestras.org\/audience-diversification-measuring-diversity\/\"\n                  target=\"\">\n                  <span>Measuring Diversity<\/span>\n                <\/a>\n              <\/h3>\n                    <p class=\"Tile-text CoverLink-over\"><\/p>\n          <\/div>\n  <\/div>\n<\/div>            <\/li>\n                  <\/ul>\n                  <\/div>\n  <\/div>\n<\/div>  <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"strategies\">Strategies for Diversifying Audiences<\/h3>\n\n\n<div id=\"block_086c5f95bb99cb07d8a1a8abdb38cc2e\" class=\"ThreespotBlock l-fullwidth card-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"CardPromo CardPromo--col3 \">\n  <div>\n        <div class=\"CardPromo-contentWrapper\">\n      <div class=\"CardPromo-content\">\n                  <ul class=\"CardPromo-list\">\n                                                          <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38522\/LOA-Cat_Internal-Alignment-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38522\/LOA-Cat_Internal-Alignment-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38522\/LOA-Cat_Internal-Alignment-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-1-internal-alignment\/\">Audience Diversification &#8211; Strategy 1: Internal Alignment<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38649\/LOA-Cat_On-Stage_Rep-1-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38649\/LOA-Cat_On-Stage_Rep-1-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38649\/LOA-Cat_On-Stage_Rep-1-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-2-onstage-representation\/\">Audience Diversification &#8211; Strategy 2: Onstage Representation<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38523\/LOA-Cat_Meeting-Your-Community-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38523\/LOA-Cat_Meeting-Your-Community-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38523\/LOA-Cat_Meeting-Your-Community-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-3-meet-your-community-where-it-is\/\">Audience Diversification &#8211; Strategy 3: Meet Your Community Where It Is<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38525\/LOA-Cat_Mutual-Partnering-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38525\/LOA-Cat_Mutual-Partnering-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38525\/LOA-Cat_Mutual-Partnering-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-4-mutual-partnering\/\">Audience Diversification &#8211; Strategy 4: Mutual Partnering<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38647\/LOA-Cat_Messaging-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38647\/LOA-Cat_Messaging-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38647\/LOA-Cat_Messaging-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-5-messaging\/\">Audience Diversification &#8211; Strategy 5: Messaging<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38521\/LOA-Cat_Building-Relationships-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38521\/LOA-Cat_Building-Relationships-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38521\/LOA-Cat_Building-Relationships-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-6-build-relationships\/\">Audience Diversification &#8211; Strategy 6: Build Relationships<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                    <\/ul>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>  <\/div>\n<\/div>\n\n<div id=\"block_aef745b1396e70a35762f65356253e54\" class=\"ThreespotBlock l-fullwidth card-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"CardPromo CardPromo--col3 \">\n  <div>\n        <div class=\"CardPromo-contentWrapper\">\n      <div class=\"CardPromo-content\">\n                  <ul class=\"CardPromo-list\">\n                                                          <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38650\/LOA-Cat_On-Audience-Experience-1-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38650\/LOA-Cat_On-Audience-Experience-1-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38650\/LOA-Cat_On-Audience-Experience-1-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-7-the-audience-experience\/\">Audience Diversification &#8211; Strategy 7: The Audience Experience<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38528\/LOA-Cat_The-Third-Space-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38528\/LOA-Cat_The-Third-Space-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38528\/LOA-Cat_The-Third-Space-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-strategy-8-the-third-space\/\">Audience Diversification &#8211; Strategy 8: The Third Space<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38543\/LOA-Cat_Overcoming-Challenges-1-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38543\/LOA-Cat_Overcoming-Challenges-1-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38543\/LOA-Cat_Overcoming-Challenges-1-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-overcoming-challenges\/\">Audience Diversification &#8211; Overcoming Challenges<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                    <\/ul>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>  <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"case\">Case Studies<\/h3>\n\n\n\n<p>The following accounts of inspired risk-taking and promising initial results illustrate many of the ideas described in this Guide.<\/p>\n\n\n<div id=\"block_8a5cb5d6ee59f1d5e276f5d197d9a2b3\" class=\"ThreespotBlock l-fullwidth card-promo aligncenter\">\n  <div class=\"l-wrap--large\">\n    <div class=\"CardPromo CardPromo--col3 \">\n  <div>\n        <div class=\"CardPromo-contentWrapper\">\n      <div class=\"CardPromo-content\">\n                  <ul class=\"CardPromo-list\">\n                                                          <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38540\/New-HAven-Symphony-Orchestra-cropped2-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38540\/New-HAven-Symphony-Orchestra-cropped2-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38540\/New-HAven-Symphony-Orchestra-cropped2-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-new-haven-symphony-orchestra-celebrating-helen-hagan\/\">Audience Diversification &#8211; New Haven Symphony Orchestra: Celebrating Helen Hagan<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38581\/Virginia-Symphony-video-screenshot-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38581\/Virginia-Symphony-video-screenshot-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38581\/Virginia-Symphony-video-screenshot-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-virginia-symphony-orchestra-community\/\">Audience Diversification &#8211; Virginia Symphony Orchestra: CommUNITY<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38582\/HAWAII-1-Beyond-Hapa_Lea-Almanza_Starr-Kahaliki-scaled-640x360-c.jpeg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38582\/HAWAII-1-Beyond-Hapa_Lea-Almanza_Starr-Kahaliki-scaled-960x540-c.jpeg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38582\/HAWAII-1-Beyond-Hapa_Lea-Almanza_Starr-Kahaliki-scaled-1200x675-c.jpeg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-hawai%ca%bbi-symphony-orchestra-hapasymphony\/\">Audience Diversification &#8211; Hawai\u02bbi Symphony Orchestra: HapaSymphony<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38535\/JOHNSTOWN-1-Johnstown-Symphony-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38535\/JOHNSTOWN-1-Johnstown-Symphony-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38535\/JOHNSTOWN-1-Johnstown-Symphony-1200x675-c.jpg 960w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-johnstown-symphony-orchestra-steel-mill-concerts\/\">Audience Diversification &#8211; Johnstown Symphony Orchestra: Steel Mill Concerts<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38583\/CHARLOTTE-2-heal-scaled-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38583\/CHARLOTTE-2-heal-scaled-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38583\/CHARLOTTE-2-heal-scaled-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-charlotte-symphony-orchestra-multiple-points-of-entry\/\">Audience Diversification &#8211; Charlotte Symphony Orchestra: Multiple Points of Entry<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                                                        <li class=\"CardPromo-list-item\">\n                  <div class=\"Card Card--white CoverLink-parent\">\n    <div class=\"Card-contentWrapper\">\n                <div class=\"Card-image bg-image\">\n        <img decoding=\"async\"\n        class=\"bg-image-source\"\n        srcset=\"\n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38584\/Jacksonville-Symphony-screenshot-640x360-c.jpg 640w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38584\/Jacksonville-Symphony-screenshot-960x540-c.jpg 960w, \n        https:\/\/americanorchestras.org\/wp-content\/uploads\/fly-images\/38584\/Jacksonville-Symphony-screenshot-1200x675-c.jpg 1200w\" \n        sizes=\"(min-width: 1260px) 400px, (min-width: 900px) 33vw, (min-width: 600px) 20vw, 100vw\"\n        src=\"\" alt=\"\">\n      <\/div>\n        <div class=\"Card-content f-LibreFranklin\">\n      <div class=\"Card-top\">\n        <span class=\"Card-label Card-label--bold f-uppercase\">\n                      <span class=\"\" aria-label=\"Learn\">\n              Learn\n            <\/span>   \n                     \n                          <span class=\"Card-pipe\"><span class=\"u-screenreader\">|<\/span><\/span>\n                        <span class=\"\" aria-label=\"Equity, Diversity &amp; Inclusion\">Equity, Diversity &amp; Inclusion<\/span>\n                  <\/span>\n\n                \n         \n        <h2 class=\"Card-title f-IvyMode\">\n          <a class=\"Card-link CoverLink\" href=\"https:\/\/americanorchestras.org\/audience-diversification-jacksonville-symphony-symphony-in-60\/\">Audience Diversification &#8211; Jacksonville Symphony: Symphony in 60<\/a>\n        <\/h2>\n      <\/div>\n      <div class=\"Card-bottom\"> \n                          <span><\/span>\n                  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewBox=\"0 0 44 44\" focusable=\"false\" aria-hidden=\"true\" role=\"presentation\" width=\"44\" height=\"44\" class=\"Card-icon\">\n    <path fill-rule=\"evenodd\" d=\"M22 0c12.13 0 22 9.87 22 22s-9.87 22-22 22S0 34.13 0 22 9.87 0 22 0zm0 1.91A20.11 20.11 0 001.91 22 20.11 20.11 0 0022 42.09 20.11 20.11 0 0042.09 22 20.11 20.11 0 0022 1.91zM24.83 13l7.97 7.97.58.7-.58.7-7.97 7.97-1.4-1.4 6.38-6.33H11v-1.88h18.8l-6.38-6.32 1.4-1.41z\"\/>\n<\/svg> \n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>                <\/li>\n                                    <\/ul>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/div>  <\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"road\">The Road Ahead<\/h3>\n\n\n\n<p>The dozens of interviews behind this report show the orchestra field\u2019s tremendous creativity and commitment to diversifying audiences across multiple demographics. The League will continue to produce webinars, Conference sessions, constituency meetings, and online resources to help guide and celebrate this important work. Authentic relationships are growing through patient partnership building and we are excited to see the progress in future studies. The more our audiences come to look like our neighbors, the more we will matter to our communities.<\/p>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-382670\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Footnotes\/References<\/h2><div id=\"ac-382670\" class=\"c-accordion__content\">\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/trg-arts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orchestra Patron Data Update September 2023<\/a><\/strong>, TRG Arts\/League of American Orchestras<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/www.colleendilen.com\/2022\/02\/02\/have-cultural-entities-become-more-welcoming-heres-what-the-public-thinks-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Have Cultural Entities Grown More Welcoming? Here\u2019s What the Public Thinks<\/a><\/strong><\/em>, Insights EXPERIENCE<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/americanorchestras.org\/catalyst-snapshots-edi-case-studies-from-american-orchestras\/\">Catalyst Snapshots: EDI Case Studies from American Orchestras<\/a><\/strong><\/em>, League of American Orchestras<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/americanorchestras.org\/making-the-case-for-equity-diversity-and-inclusion-in-orchestras\/\">Making the Case for Equity, Diversity, and Inclusion in Orchestras<\/a><\/strong><\/em>, League of American Orchestras<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/symphony.org\/features\/forward-together\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forward Thinking: Forward Together<\/a><\/strong><\/em>, Simon Woods, <em>Symphony<\/em><\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/americanorchestras.org\/promising-practices-actions-orchestras-can-take-to-make-progress-toward-equity\/\">Promising Practices: Actions Orchestras Can Take to Make Progress Towards Equity<\/a><\/strong><\/em>, League of American Orchestras<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/americanorchestras.org\/learn\/artistic-programs\/inclusive-stages\/\">Inclusive Stages<\/a><\/strong>, League of American Orchestras<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/covid-19-data-partnerships\/wolfbrown-covid-19-audience-outlook-monitor\/\">IDEA Study of Audience Attitudes Towards Inclusion, Equity, and Diversity<\/a><\/strong>, WolfBrown<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/americanorchestras.org\/equity-diversity-and-inclusion-in-artistic-planning\/\">Equity, Diversity, and Inclusion in Artistic Planning<\/a><\/strong><\/em>, League of American Orchestras<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/www.rpo.co.uk\/news-and-press\/813-orchestral-audiences-call-for-modernising-changes-to-draw-more-people-to-the-concert-hall-this-season\" target=\"_blank\" rel=\"noreferrer noopener\">Orchestra Audiences Call for Modernising Changes to Draw More People to the Concert Hall This Season<\/a><\/strong><\/em>, Royal Philharmonic Orchestra<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/www.naics.com\/ufaq\/what-is-a-data-append\" target=\"_blank\" rel=\"noreferrer noopener\">What is a Data Append?<\/a><\/strong><\/em>, NAICS Association<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/americanorchestras.org\/learn\/audience-engagement\/audience-diversification-resources\/\">Audience Diversification Research and Resources<\/a><\/strong>, League of American Orchestras<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-382671\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">About the Authors<\/h2><div id=\"ac-382671\" class=\"c-accordion__content\">\n<p><strong>Theodore Wiprud<\/strong> is a composer and a consultant in the arts and education, and was the longtime Vice President, Education, at the New York Philharmonic. He has been active in multiple EDI initiatives, including the launch of <a href=\"https:\/\/americanorchestras.org\/learn\/grant-programs\/the-catalyst-fund-incubator\/\"><strong>The Catalyst Fund<\/strong><\/a> in 2019.<\/p>\n\n\n\n<p><strong>Dr. Karen Yair<\/strong> is Vice President, Research and Resources, at the League of American Orchestras. <\/p>\n\n\n\n<p><strong>Donna Walker-Kuhne<\/strong> is an award-winning thought leader, writer and strategist for community engagement, audience development and social justice. She is President of <em>WalkerInternational Communications Group<\/em>, a 30-year-old boutique marketing and audience development consulting agency. She was formerly Director of Marketing for both The Public Theater and Dance Theater of Harlem. She was also Vice President of Marketing and Vice President of Community Engagement at New Jersey Performing Arts Center. She provides consulting services to numerous arts organizations throughout the world and has generated over $22 million in earned income. She is also Senior Advisor, Diversity, Equity, Inclusion at New Jersey Performing Arts Center. Currently her portfolio includes social justice initiatives and Equity Diversity Inclusion workshops. She is a lecturer and keynote presenter for international arts conferences in Bloemfontein, South Africa, Croatia, and Australian Arts Conferences. She is an adjunct professor at New York University and Columbia University. She is the recipient of over 50 awards including the 2022 Margot Adams Signature Award, 2021 SGI-USA Distinguished Pioneer Award and the 2019 League of Professional Theatre Women Rachel Crothers Leadership Award. Her first book, <a href=\"https:\/\/www.amazon.com\/Invitation-Party-Building-Bridges-Community\/dp\/1559362308\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Invitation to the Party: Building Bridges to Arts, Culture and Community<\/strong><\/a>, was published in 2005 and her second book, Champions for the Arts: Lessons and Successful Strategies for Engaging Diverse Audiences will be published in April 2024. She has a weekly blog, <a href=\"https:\/\/walkercommunicationsgroup.com\/category\/arts-and-culture-connections\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Arts and Culture Connections<\/strong><\/a>, that explores cultural efforts to expand diverse audiences. She is also a Board member for Newark Arts Council, Mid-Atlantic Arts Foundation, Signature Theater (NY), HARLEM WEEK, and The Harlem Arts Alliance.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-382672\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">Acknowledgements<\/h2><div id=\"ac-382672\" class=\"c-accordion__content\">\n<p>The Catalyst Fund Incubator, Catalyst Guides, and Catalyst Snapshots are made possible by the Mellon Foundation with additional support from the Paul M. Angell Family Foundation. Additional support for this Catalyst Guide is provided by the National Endowment for the Arts and by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.<\/p>\n\n\n\n<p>Thank you to the Boston Symphony Orchestra, Buffalo Philharmonic Orchestra, Charlotte Symphony Orchestra, Chicago Philharmonic, Detroit Symphony Orchestra, Handel and Haydn Society, Hawai\u02bbi Symphony Orchestra, Jacksonville Symphony, Johnstown Symphony Orchestra, Los Angeles Philharmonic, New Haven Symphony Orchestra, Oregon Symphony, San Diego Symphony, Virginia Symphony Orchestra, and Wisconsin Chamber Orchestra, whose learnings in equity, diversity, and inclusion work inform this Guide.<\/p>\n\n\n\n<p>Lead Author: Theodore Wiprud<\/p>\n\n\n\n<p>Contributing Authors: Dr. Karen Yair and Donna Walker-Kuhne<\/p>\n\n\n\n<p>Reviewers: Simon Woods and Andrew Anzel Ph.D<\/p>\n\n\n\n<p>Content Developer and Producer: Dr. Karen Yair<\/p>\n\n\n\n<p>Creative Director: Rachel Rossos Gallant<\/p>\n\n\n\n<p>Editor: Rachel Rossos Gallant<\/p>\n\n\n\n<p>Designer: Mark Ho-Kane<\/p>\n\n\n\n<p>Web Layout: Joanna Bettelheim<\/p>\n\n\n\n<p>Interviewees: Alex Speir, Charles Buchanan, Dan Hart, Dave Moss, David Fisk, David Snead, Deirdre Roddin, Diana Ortiz, Elaine Carroll, Elias Feghali, James Blachly, Jesse Needleman, Jessica Ruiz, Joe Loehnis, Karisa Antonio, Katie Bonner Russo, Marianne Rice, Nikki Thorpe, Roberto Castro, Russell Kelban, Terell Johnson, Tony Nickle, Tori Fusinaz. <\/p>\n\n\n\n<p>\u00a9 2024 League of American Orchestras <br>Published on January 4, 2024. <br>A Catalyst Guide by the League of American Orchestras. <br>520 8th Avenue, Suite 2203, New York, NY 10018 <br>americanorchestras.org<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-a915bfc7-d769-46c6-8dfa-4b68d35b0a0e\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2024\/01\/Audience-Diversification-League-of-American-Orchestras-Catalyst-Guide.pdf\">Get a PDF version of this guide<\/a><a href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2024\/01\/Audience-Diversification-League-of-American-Orchestras-Catalyst-Guide.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a915bfc7-d769-46c6-8dfa-4b68d35b0a0e\">Download<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>In this Catalyst Guide, learn from fifteen orchestras that are making progress towards engaging younger and more racially diverse audiences.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":38575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-38267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-guide","topic-audience-engagement","topic-equity-diversity-inclusion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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