{"id":40373,"date":"2024-08-21T14:39:10","date_gmt":"2024-08-21T14:39:10","guid":{"rendered":"https:\/\/americanorchestras.org\/?page_id=40373"},"modified":"2024-09-30T21:24:24","modified_gmt":"2024-09-30T21:24:24","slug":"taking-another-listen","status":"publish","type":"page","link":"https:\/\/americanorchestras.org\/learn\/resources-data-and-research\/data-partnerships\/slover-linett\/taking-another-listen\/","title":{"rendered":"Taking Another Listen"},"content":{"rendered":"\n

An important report issued by Slover Linett in partnership with the League, \u201cTaking Another Listen: Audience Research With People of Color To Help Make Classical Music Radio More Welcoming<\/strong><\/a>,\u201d offers new ways of viewing longstanding audience-diversity challenges in classical music, and suggests specific ways of presenting this music to make it more welcoming for audiences of color.<\/p>\n\n\n\n

Although the study was commissioned and funded by Classical King FM<\/strong><\/a>, Seattle\u2019s classical public-radio station, its in-depth approach produced findings relevant to the entire classical music field.<\/p>\n\n\n\n

Research partnerships like this help us bring you additional opportunities to take part in orchestra-specific research that goes beyond the surveys and research projects run by the League itself. In this case, the collaboration created an invaluable opportunity to identify actions that orchestras and other classical music presenters can take to make the music they perform more inclusive and welcoming.<\/p>\n\n\n\n

League Insights<\/strong><\/h2>
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Three new lenses:<\/strong><\/p>\n\n\n\n

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  1. Americans of all major racial and ethnic groups listen to classical music at roughly similar rates, countering longstanding assumptions in the field that classical music is enjoyed largely by White Americans.<\/strong> Moreover, most people (of all races and ethnicities) have either neutral or positive perceptions of classical music \u2014 even those who don\u2019t listen to it, and few feel that there\u2019s a cultural barrier to their enjoyment of classical music. For most people of color, the barrier isn\u2019t that they don\u2019t see classical music as part of their culture.<\/li>\n\n\n\n
  2. As other studies have also shown, classical music is an interest for only a minority of people in each racial and ethnic group. Those who do listen to classical music \u2013 and especially younger listeners – tend to listen to a wide variety of other genres of music, too.<\/strong><\/li>\n\n\n\n
  3. There is little agreement on what constitutes \u201cclassical music,\u201d and many people define that term narrowly. <\/strong>Most people (again, across racial and ethnic groups) tend to categorize any music played by an orchestra or on the piano as \u201cclassical music,\u201d though many people excluded movie soundtracks and instrumental music composed in the last 10 years from their definition of classical music<\/li>\n<\/ol>\n\n\n\n

    Directions for change:<\/strong><\/p>\n\n\n\n