{"id":40936,"date":"2024-09-25T19:41:26","date_gmt":"2024-09-25T19:41:26","guid":{"rendered":"https:\/\/americanorchestras.org\/?p=40936"},"modified":"2024-09-25T19:42:01","modified_gmt":"2024-09-25T19:42:01","slug":"2024-midwinter-general-session-meaning-more-to-more-people","status":"publish","type":"post","link":"https:\/\/americanorchestras.org\/2024-midwinter-general-session-meaning-more-to-more-people\/","title":{"rendered":"2024 Midwinter General Session: Meaning More to More People"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Meaning More to More People | 2024 Midwinter Managers Meeting Panel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CtAV_NEHQXQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-coral-background-color has-background wp-element-button\" href=\"https:\/\/americanorchestras.org\/wp-content\/uploads\/2024\/03\/Midwinter24_Meaning_More_transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Read the transcript (PDF)<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>For orchestras to build vibrant and sustainable futures, we must grow our communities of engagement and support. Traditional tools for achieving this include audience development, artistic planning, community engagement, civic engagement, fundraising, and education. At their core, these tools all contribute to the aspirational goal of <em>meaning more to more people<\/em> and they are most powerful when used in combination. <\/p>\n\n\n\n<p>Ellen Hill Zeringue (Vice President and Chief Marketing Officer, The Henry Ford) will lead a discussion with Karisa Antonio (Senior Director of Social Innovation and Learning, Detroit Symphony Orchestra), Randy Wong (President &amp; CEO, Hawaii Youth Symphony), and Trent Rash (Executive Director, The Missouri Symphony) to explore how orchestras can holistically pursue this critical goal.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>Photo: General Session panelists included (left to right) Karisa Antonio (Senior Director of Social Innovation and Learning, Detroit Symphony Orchestra), Trent Rash (Executive Director, The Missouri Symphony), and Randy Wong (President &amp; CEO, Hawaii Youth Symphony), led by Ellen Hill Zeringue (Vice President and Chief Marketing Officer, The Henry Ford); Credit: Doug Coombe<\/em><\/p>\n\n\n\n<p><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>For orchestras to build vibrant and sustainable futures, we must grow our communities of engagement and support. Traditional tools for achieving this include audience development, artistic planning, community engagement, civic engagement, fundraising, and education. At their core, these tools all contribute to the aspirational goal of meaning more to more people and they are most powerful when used in combination.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":40938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"class_list":["post-40936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn","format-video","learning-type-conference-resource","topic-audience-engagement","topic-education-community-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2024 Midwinter General Session: Meaning More to More People - americanorchestras.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/americanorchestras.org\/2024-midwinter-general-session-meaning-more-to-more-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Midwinter General Session: Meaning More to More People - americanorchestras.org\" \/>\n<meta property=\"og:description\" content=\"For orchestras to build vibrant and sustainable futures, we must grow our communities of engagement and support. Traditional tools for achieving this include audience development, artistic planning, community engagement, civic engagement, fundraising, and education. 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